Integrated Marketing Communications : An Organization

* Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers.

Moreover, (Product) RED uses the INTEGRATED MARKETING COMMUNICATIONS (IMC)technology for its marketing campaign. The IMC involves the utilization of all the elements of the marketing mix, which specifically includes

* Though integrated marketing communications is further than just an advertising movement, the bulk of marketing dollars is used up on the creation and division of advertisements. Therefore, the greater proportion of the research budget is also exhausted on these elements of the campaign. The researched elements can be applied once the marketing pieces have been tested: letterhead, logistics, customer service training etc. to complete the IMC cycle

The integrated marketing communication media are fragmented, making it more difficult to communicate a message clearly. This is because, consumers are bombarded by thousands of pieces of information each and everyday, not having a consistent message makes communicating with the consumers even more difficult.

In 2009, when Rebecca Skloot went to Clover for a visit and reminiscing the town where Henrietta’s journey began. She thought the road seemed longer than she remembered, and then she recognised that she was driving past the Post Office. She stopped the car and stared in surprise at a ground full of remains that had once been downtown Clover. She picked up some of the pieces from the town with the intention to give them to Deborah. After passing by the Main Street in Clover, Rebecca felt like almost all the things that were associated to Henrietta’s past was fading. Gary, Day, and Cootie had already died and now the whole town of Clover had gone too.

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

Marketing is an important area in any company. Integrated marketing is an area of the marketing world. This type of marketing can increase brand value and this allows for a high turnover on the company’s investments. We will review a company and describe the purpose and value of integrated marketing, as well as showing what value the plan adds to the company.

The topic I chose to write about is Astronomy: Discovery of Uranus by William Herschel in 1781. William Herschel was a German born English astronomer and he was the one who discovered the seventh planet from the sun. This discovery was remarkable because it was the first of its kind to be made in these modern times and the first one to be discovered using modern telescopes. On March 13, 1781, Herschel noticed a small object that, over the course of several nights, was slowly moving across the sky. This is what led him to investigate farther and notice that this wasn’t a comet at all. His curiosity got the better of him and led him to this massive undertaking. This discovery was remarkable because he was appointed by the achieve monarch and

However, with the introduction of new technologies and advances in information technology communication has been completely revolutionised and same has impacted in organisations in there IMC strategies. “For IMC to really take hold, old assumptions must exit, assumptions about the role of advertising and sales promotion, about the organisation of advertising and public relations departments, about agencies and what they do, about the media, and most of all accountability” (Schultz et al. 1994).

Like most business plans, the intergerated marketing communications plan begins with an over view of the activity. This is particularly important for intergrated planning as the priorities in the planning process must be identified as should the key tasks across the programme. This is

What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

In The Ethics of Special Education, Howe and Miramontes (2014) outline pressing issues facing special education and provide a framework for discussing ethical challenges. The authors present case studies around personal, institutional, and policy issues. Each case includes analyses and explanation by Howe and Miramontes that provide the reader with a more comprehensive understanding of the ethical issues. The intent of Howe and Miramontes (2014) is to raise the level of thinking about ethical issues and difficult decisions.

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).

Intrepreneurial Marketing: some companies rely on formulated marketing, without much success. They need to develop some creative out of the box ideas to market their products.