Introduction:
For this brief I had to interview a local web agency to gain a clear understanding of the nature of their job. This was also an opportunity to network with the people within the company.
I had been invited by 6B digital to spend the afternoon at their web agency based in Wakefield. I interviewed the director Kate Livesey and Front end Developer Ruby Glover from Sixbdigital. The company had established in Febuary 2014.
Day -To-Day Basis:
They get involved in different areas of the company aswell as their current roles. Ruby is a front end developer but after graduation they found out that she is proficient with coding. Kate is the director of Sixbdigital but initially came from a sales background and has done a degree in
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The most effective communication amongst 6B digital is email and just verbally speaking to eachother. Social media is a big no, no when to communicating not even for socialising outside of work. As for now they rather not do that for now. Google hangouts is also used to communicate.
6B digital developed from scratch a database called CRM Database. They use this to communicate but also communicate relevant information such as on going projects, stats and sales. This web based application can be accessed anywhere and everywhere. CRM Database is also set up and running in 25 different companies not just their own.
Local/National/ State of:
A lot of their work is local from Wakefield to Sheffield but heavily in leeds. Livesey (2015) tells us they also have got a website they advertise on for printer machines as Paul use to be an engineer but his dad has a lot of contact in the printer industry. So they also speak to people in India, Japan, China, America.
6B digital do not interact with other web design agencies or get involved in activities outside of work. They think they stand out from the rest because of the personal service they give. Glover, Livsey (2014) says they want to build on going relationships with their clients and constantly stay in touch that’s how they happen to do a lot of retianer work. But also they go that extra mile in making sure their clients are happy.
They don’t just build
The quick access emailing, vigorous texting, calling, face-to-face video communication and the open message boards are
The brief I created for my level 3 board was for a travel agency specialising in safe yet exciting travel for younger women, but who also accommodate to everyone’s needs regarding travel. The target audience was young professionals which is why I chose to use more domestic influences within my work.
As a home-based business, Knee Scooters of Houston has followed a fairly simple CRM System in the past. We’ve used a spreadsheet with pivot tables to determine how many “calls” we’ve received and if it resulted in a sell or rental, and any notes with customer information and comments. “Calls” include actual phone calls, website, and email inquiries. We also differentiate between “customer” and “client”. Our “clients” are primarily medical and physical therapy offices that refer, display, and distribute our marketing materials. While this has served us well in our early business development, we’ve recently started using Salesforce. Salesforce will allow us to keep customer contacts separate from client contacts, track our social media contacts, upload our customer forms to the cloud, offers another real-time conversation options with Chatter, and track marketing, sales, and rental information more thoroughly (Salesforce.com). Salesforce has many different options available for marketing and sales and we are eager to have the mobile connectivity with our clients and customers that Salesforce can provide.
Nowadays, the communications with others are different from the traditional ways and normal rules. People take advantage of new technology to communicate instead of face to face. Although the email and text message make people easy to communicate, the society
From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as
Arc of the Ozarks is a local human service organization providing help to people in the local communities with physical and mental disabilities. The main local offices for the Arc can be found in Springfield, Joplin, and Monett, Missouri. Interviewing someone from the Arc could have been done over the phone, by e-mail, and an in-person interview. The in-person interview seemed to be more appropriate because it would allow me to interact with the people who work for the organization and possibly see interaction with clients. Interviewing one in person also helps to show the kind of dedication put into the work provided by the organization.
discusses how communication has grown and developed into new ways to interact with each other. Social media, blogs, and mobile phones are a few of the ways that we can connect and be in contact with each other. Information that may have taken days to reach an out of state friend through a letter just a few decades ago can now be sent and received in a matter of minutes through email or text messaging.
Also by these systems the company reduced its business cost and maintains the information and the data very updated form.
how to communicate & collaborate with a wide variety of people, in a world with evolving technology
Using a CRM program is an effective tool to track of core customers’ needs and wants then individualize those needs with your products and services that match those needs. Moreover, the CRM program can keep track of contact,
They get involved in different areas of the company aswell as their current roles. Ruby is a front end developer but after graduation they found out that she is proficient with coding. Kate is the director of Sixbdigital but initially came from a sales background and has done a degree in art. Livesey (2015) says her degree in Art helps her in knowing what looks good. She is also is working with Adobe photoshop, Cascading Sheets and Hypertext Markup Language but its something she is still progessing with.
but it also caters to millions of customers. It has become the first stop for most people’s virtual needs. They have managed to acquire this trust and built a digital empire by providing excellent services and products that are delivered on time along with amazing after-sales services.
CRM systems are customer relationship management platforms. The goal of the system is to track, record, store in databases, and then the
CRM systems can be used to deliver personalized services to users to develop long standing and advantageous to customer relationships. This personalization includes effective use of resources like filtering information to users, personalizing services to customers ,based on customer purchase history sales creating chance to cross-sell related services This approach to personalization offers immediate services and user interfaces and execution of multiple tasks remotely
There are many different ways in which people communicate such as, through the phone, through personal encounters, and by attending work place, school, seminars etc. Though media is not the only communication medium used