Interview With My Grandfather: Ronny Allgeier

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

The impact that these things made still affect us today, if it was not for the radio we probably would not have a tv and if we did not have cars we would be walking still. Just in America by 1929 cars impacted 122 million people with 23 million cars ("Science par.2). That alone helped many people. The radio later made its way into many people's lives and labeled as Americas pastime. The industry jump in value from $10.6 million to $411 million and that helped evolve the radio to what we know it today as.

As part of my EDUC 2204 class, we are required to go out into the community and create experiences that enhance our own learning. The first lab I conducted was about understanding parental socialization by interviewing a parent. I had absolutely no desire to interview my own parent because I didn't want any questions or answers to feel biased or skewed. (I am sure I wouldn't agree with most of my mom's answers anyway). Instead, I chose to interview a former professor who I admire tremendously. Steven Hall was a professor at Idaho State University in the Department of English and Philosophy. He recently received a new title at ISU as part of the First Year Experience team. Mr. Hall will now be helping mentor first year students and assist them in their transition to university life. While in class, he had mentioned a few times about his young son and when the assignment came up, I knew who I wanted to interview.

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

For my report, I chose to interview my middle-aged father, Nick Steele Jr. He is one of my biggest motivators, friend, and teacher. He is currently fifty-four years old and has embarked on endless life-learning adventures during his time here on earth. A lot of my personality has been in one way, shape or form, been influenced by him in one way or the other.

The changes in entertainment and communication kicked off a major time period for Information Technology in the 1920’s. Communication between media and people was being innovated each day. Information Technology in the 1920’s helped media communicate easier and more efficiently with radio, telephones, and movies.

I think the biggest factor that is causing the media landscape to change is the fact that so many people are gathering their media consumption through social media platforms such as the ones I just described. The amount of interaction and engagement through these mediums is increasing so much and the opportunity for business growth through these particular forms is exponential. People get their news through Twitter, Facebook, YouTube and even Snapchat has a sort of news section as well, and with the amount of data that is gathered from places like Facebook, companies can create personalized ads specifically based on your interests, right inside the app. With this in mind, we can see why companies are changing their marketing tactics to be more relevant in a social media heavy environment, but it is important to note that their are still plenty of traditional outlets that consumers are still going to be

Communication was key to the economy’s growth. Many people communicated through phone, telegraph, and radio. As years went by, new devices were created such as computers, which

I would interview is my Grandfather in behalf of his years of service in the military, living during the Great Depression, and fighting in World War 2. I would ask him because he passed away years before I was even born and I have always wondered how it was to survive great trials such as World War 2. Some things he would tell me are his experiences on a naval boat, or maybe what he had to do for food and warmth during the depression, or about the several businesses he managed and owned. Some Things I would tell my kids if they interviewed me about being a teenager in high school is to make more friends than enemies, keep your friends close, the time for joking around is over. I would tell them to be prepared for anything and don’t forget

Electricity was first introduced to society hundreds of years ago; the way people communicate began to change in many different ways since then. New inventions helped people build more sophisticate tools to build better places to live and work. This new inventions changed the way we live now days; they make our lives much easier. In the decade of the 1920's when radio was first introduced to public, people begin buying it and using it more and more, as years passed by it become incredibly popular that most American families had a radio at their houses. They could spend hours with their families listening to music or their favorite shows. This was just the beginning of the revolution of social media.

Leonora Valentine José Bautista was born on November 8, 1929 in Piddig, which is a district in the province of Ilocos Norte, Philippines. She grew up with her mother and father, and was the third out of six children in the family, which included two boys and four girls. Because her mother and father worked on the farm, they all lived in a hut mainly made out of bamboo sticks as the foundation of the house and a tin roof with hay or coconut leaves that provided protection incase it rained. In addition, they all slept in one room on the hard floor next to one another. As Leonora was telling me about her living conditions, she also added that, “Narigat ti panagdiag idi dumadakkel kami” which is translated into “Life was very hard while I was growing up.”

For this assignment, I chose to interview my grandma and my pastor. My grandma (my dad’s mom) lives in Yakima, Washington and is 80 years old. My pastor is 65 years old and lives in Duncan, Oklahoma.

The issue marketing has right now is how are we going to deal with a consumer, when the consumer is not the same consumer that they used to be. The consumer in the 1960s and 1970s was a mass media consumer. The marketing message delivered to the consumer didn’t reach completely due to a lot of wastage. At the end of the process either of the two things happened. The consumer either accepts the marketing message as planned or nothing works and the entire thing gets wasted. Marketers didn’t know what was working and started all over again and reason why it is so important is the consumer right now has control because of today’s one button economy. Now all the consumer has to do is plug the device and press click upload, share, create, comment, sign up, or publish. Anybody can do it, no one needs to know any sort of technology. And the challenge with that is there is an ecosphere of material with a lot of wastage. This is why when one searches in Google, one gets top 10 results and the 3 million other links which are literally a waste.

Robert Logan writes in his book Understanding New Media, new media is “very easily processed, stored, transformed, retrieved, hyper-linked and perhaps most radical of all, easily searched for and accessed.” New media can often be associated with digital technology and other digital devices. As stated above, the easy of access to information is making new media concepts more popular compared to tradition media forms and advertisements. Older styles of marketing methods such as yellow pages, penny saver, television advertisements, local radio, etc. have shown a serious decline over the years due to the introduction of mobile devices and personal computers.

First, some of the most important early technologies includes, but is not limited to, the radio, television, phonograph, telephone, motion pictures, and photography. These have all been defined as fully fledged technologies after further analysis into commentary and advertisements around the time of their development. In comparing these technologies to digital media, there are six categories which are important to understanding these differences and similarities: location, uses, support, institution, reception, and mode. Location suggests where the public is supposed to use the technology and uses suggest the purpose this technology was created for. Support is the monetary means in which this technology has thrived off of. The institution is the people that benefit from and earn money off of these technologies. Reception is the means in which the public is able to receive such technologies, and mode refers to how the public understands these technologies with reference to their content.