Is It Important For Organizations Help Experience A Total Reset Of Their Strategies And Approach?

It is important to examine Easyjet’s strategy due to the changing financial climate in the UK and Europe such as the 2008/9 recession and Brexit.

To gain a competitive advantage, most companies tend to implement a brand strategy. What makes easyJet stand out amongst its competitors is their image of a low-budget airline and no-frills services; this brand strategy is simple but strong. EasyJets’ whole company is recognised by their unique orange logo, this color also forms part of the uniform worn by their staff, which in turn is a strong recognised tool by the consumers.

Many larger organizations have already achieved a mature stage in their organizational lifecycles and some are even in decline as their business models fail to keep pace with changes in an increasingly globalized marketplace. One larger organization that continues to grow using its original business model, though, is easyJet, which is already one of the largest low-fare air carriers in Europe and current signs indicate that the company will continue to grow its market in the future. To determine how easyJet has succeeded where others have failed, this paper examines the company's efforts in meeting the challenges with its initial launch, the company's early growth and the lessons learned from these experiences, as well as the acquisitions and mergers that have helped the company achieve its organizational goals. An examination of easyJet's organizational maturation status and how the company has differentiated its services is followed by a summary of the research and important findings in the conclusion.

easyJet's strong position in the key aviation markets of Europe supports the company in delivering

In 2002-2003 EasyJet in the pursuit of reinforce and change their market conditions acquire “Go”, a low-cost airline who helped to reinforce a cultural and commercial challenge: Integrate Airbus into EasyJet network (Goodson 2005). The company acknowledge that interdependencies

• WestJet views its employees as its most valuable asset. Therefore, it aims to ensure that employees’ work experience is fun, challenging and rewarding. Encourages employees to interact positively with customers to try to earn repeat customers.

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost airline ‘Southwest Airline’. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. EasyJet was strategically located at London's Luton airport.

The company’s mission statement is to provide customers with a safe, good value point-to-point air services. To ensure consistent, reliable product and fares, appealing to leisure and business markets on a range of European Routes. Evidently, Easy Jet is in mass transport business. It focuses on leisure and business travellers offering them point to point air transport with safe, good value. Easy Jet as at 30 September 2009 had a staff of 8,000 people throughout Europe (Easy Jet Airline Company).

Change has become necessary for every organisation there is. World is moving rapidly towards better technologies, efficient systems, new techniques, compact profits, different friendlier environments and organisations are always in the race to reach new heights by thriving effectively in this competitive environment (Kotter, 1996).

Listed above are all statements and facts included on the ExpressJet fact sheet found on their public website. All of the information provided looks imposing because of the large numbers and then a polished list of core values such as “Treating people with dignity and respect” and “Working smart with commitment to continuous self-improvement” follows at the end of the page. Numbers and promises listed on a screen can go a long way to an average passenger surfing the internet looking for a flight, but it is important to know if the quality and efficiency of an airline holds true to what is promised. Through research, comparison, and the analysis of its history, ExpressJet Airline’s promises will be put to the test. If the results show, the airline could be deemed efficient, safe,

Change management is relevant as though the research finds that change is taking place at an ever-increasing pace, the evidence suggests that most change initiatives fail. For example, recent CIPD research suggested that less than 60% of re-organisations met their stated objectives which are usually bottom line improvement. This is consistent with other published research.

Changing situations throughout the world affect all organizations in business today. Therefore, most organizations acknowledge the need to experience change and transformation in order to survive. The key challenges companies face are due to the advancements in technology, the social environment caused by globalization, the pace of competition, and the demands regarding customer expectations. It is difficult to overcome the obstacles involved with change despite all the articles, books, and publications devoted to the topic. People are naturally resistant to fundamental changes and often intimidated by the process; the old traditional patterns and methods are no longer effective.

“We would provide our brand and a little assistance in getting their airline set up,” said an EasyJet spokesman. The group would need to assess the potential risk to its brandname including safety and security risks.

.Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the employees to have fun, are reinforced by the company at all times. From all indications, these unique core values have partially helped to catapult the airline to the financial statutes they are

The company’s strengths are the good rapport the management forms with the employees creating cohesion and productivity in the market thus high profits (Muller, 2011). The company has put in place ways of partnering with other employees from the different airline to gain further skills to enhance their bid to become one of the best airlines in the world. They depend on the employee competence and the financial confidence (Muller, 2011). They also depend on the wider market to sell their merchandise and attract the companies Fostering Teamwork in employee’s productivity.