Kudler Fine Foods Marketing Plan

937 Words Jul 20th, 2015 4 Pages
Introduction Market research is all about collecting information to give Kudler Fine Foods insight into the minds of their consumers, understanding what they want and knowing what they think about Kudler’s products, service, and competitors. Having a marketing plan helps gain an understanding of the market trends and trends of the food and beverage industry. Kudler Fine Foods marketing plan will include strategic additions, such as the distribution plan and pricing and positioning of Kudler, as well as the level of information technology they use, a details the profitable way Kudler will be able to target a broader audience.
Distribution Plan Kudler will have a distribution plan in place with details on how customers will purchase their products. This will be systematically determined, as it is a major concern for decision-makers, on certain aspects such as, which products are available to Kudler’s consumers in what quantity are they available, for what amount, at what location, and at what time. This strategy will be implemented to make sure that Kudler’s is meeting any anticipated demand.
Kudler Fine Foods Inventory The inventory of Kudler’s distribution plan will be entered into manufacturing requirements for estimating input flows and production schedules. As a retailer, Kudler will also link producers to other distributors, buyers, or wholesalers; creating great business relations. These relationships are all crucial with the flow of how their consumers will…

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