Landing Page Landing pages are an important part of a business and an essential piece of an effective inbound marketing strategy. Advertisements send traffic to dedicated landing pages that relate to the product advertised in the ad and give the advertiser a number of opportunities such as convert to purchases, drive traffic or generate leads. This document will examine landing page development and the optimization of Kent’s Camera Castle’s landing page for the GoPro Hero Four Camera. GoPro Hero 4 Landing Page The correlation between the ad and the landing page is essential (Phillip, 2016). The goal is for the visitor to have a flawless, yet wonderful and informative journey. The journey begins with the display ad created by Kent’s …show more content…
For instance, the landing page keywords and ad group created include variations of GoPro Hero 4, GoPro Hero Four, action camera, camcorder, photography, extreme sports, waterproof, underwater, and 4K. By optimizing the keywords that appear on both the ad copy and corresponding landing page is in an effort to increase a higher quality score and the positioning of the GoPro Hero Four landing page for the client (Phillip, 2016). A landing page only has a few seconds before the visitor decides if they want to continue on the page or hit the back button (Gaddes, 2014). Navigation of the GoPro Hero Four landing is designed in a logical order with very few steps to checkout. Navigating the landing page is intended to be easy and user-friendly to enable the visitor to easily convert. Otherwise, it can determine the landing page’s success or failure. Consequently, a landing page must get the searchers attention and make a great first impression immediately which impacts the effectiveness to increase the landing page’s conversions (WordStream 9 Tips). The presentation of the GoPro Hero Four landing page incorporates the design, wording, color scheme, eye-catching images as well as the look, feel, structure of the page and more. In this case, the GoPro Hero Four landing page’s design and wording is optimized to ensure that it’s clean with no distractions and free of errors and shortfalls (Gaddes, 2014). The landing page uses attention driving
Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of “The Last of us” by Hydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiser
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Jonathan Gray (2010) writes how important it is to study promo videos for two reasons. Firstly, he argues that promotional videos open the opportunities for the viewers to understand or encounter the text. Secondly, he states that promos play an
The first appeal is ethos, which is used to influence the viewers to buy the IcyHot product. This advertisement was represented by using a credible and encouraging
When companies are making an ad for a product. One of their goals is to make it sound like the best thing ever and if you don’t buy it your regret it. The other is to make it so people can understand and relate to it in an instant. They need to meet both of these goals so that the product or service that they are trying to sale has the highest possible chance of getting sold. So in order to accomplice both of the goals they need to implement different strategies and techniques.
Through the use of pathos, camera angle and color, the supposed antagonist of the commercial is transformed into the protagonist. Without the use of these persuasive tools, the advertisement is misleading to the viewer.
The whole experience convinces the viewer that the brand is not only well designed but consists of several control mechanisms, complex algorithms to program motion and equipment to bring out that wonderful experience
images. I started to show the more important facts that the Google Glass is used for. Such as for
Livestrong video is created with the most appealing visuals to attract more viewers. The visual and artistic of the Livestrong video page is the secret that draws viewers in a platform where there is combination of bright and images of high quality since an individuals have a higher chance of being attracted. Further, carry out an in-depth analysis pertaining the vision and start following as compared to situation when the color is less enticing. Livestrong idea behind creating good interesting images in the video is to get followers in aesthetically pleasing page to promote the campaign for fighting cancer together. By joining hands and bravery speaking about the killer menace.
Woodmen was aware that “most people buy based on emotion, not on a rational breakdown of the product or service”.It led him to create not only sports camera company, but also a platform for its customers self-expression of their digital lifestyles. GoPro created its Youtube channel which enable to reach the customers on a more intimate level because people have a desire to share content online. The YouTube channel allowed users to post their life memorable moments with the world and share it with their network. This makes inspire others that by using GoPro they can “be the hero”as well.The content on GoPro media platform stands as an actual evidence of product capabilities and offerings, which generates more sales and
In the action camera world, there are two big names: GoPro and Contour. In the last year, the action camera market has exploded, marked by the proliferation of cheap action cams and, more recently, by the entrance of major brands such as Sony. However, in the shadow of the big boys, there is a little known action camera that has a big offering...
There is very less people actually know about its product and services. Our target audience are tv shows and movie- holic. So, giving them something which is already there won’t make them happy. So, we are taking some time with our ad campaigns so, that it creates a buzz and making everyone love the product and its service. Our ad campaign will be delivered in such a way that it not only aware about our product, but they will talk a lot about us in a good and happy way.
Now that the old broadcasters like radio, TV, magazines, and newspapers are less dominant, their ads must be short and tend to be loud, outrageous, or very unusual even to get noticed. An ever-increasing number of advertising dollars are spent each year on “targeted ads” that are tailored to match the needs, desires, and aspirations of each person who experiences them on an Internet
Alternatively, businesses like a jewelers selling cufflinks, or a local businesses specializing in custom signage must be very aware of their presence in the image results of Google, Yahoo, and Bing. If they aren’t, they’re missing a lot of potential market share. With product offerings that are largely in demand based upon their visual appeal, a strong organic presence in the image results can mean
This article concentrates on inspecting what Google is doing when it positions sites at that point applying those bits of knowledge to a site review keeping in mind the end goal to expand sales and leads.