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Las Cazuelas Essay

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Selling Mexican food is a confirmed profitable business in Philadelphia. The traditional image of the restaurants, combined with the real taste of the recipes makes Mexican foods restaurants even more profitable. However, the competition is bigger comparing to other types of restaurants for the variety of restaurants offering Mexican food on the city. Las Cazuelas is a Mexican restaurant located on Girard Avenue, north Philadelphia, with 3 different rooms and more than fifteen recipes offered in lunch, dinner, brunch; and banquets. When I started working at Las Cazuelas, the restaurant was close to twenty years of Mexican food business. However, the management was concerned about the decrease on sells and started a plan to identify waste, optimize the restaurant defective processes and elevate sells again. After analyzing the market and costumer’s behavior …show more content…

Each lack factor was addressed and different strategies were designed:
• Lack of especial house made dishes offered: Working with the chef, the manager updated the restaurant menu introducing 7 new and unique dishes that costumers could only find in Las Cazuelas restaurant. For now on, costumers know that if they want to eat “Vulcan del Res” for example, Las Cazuelas would have a unique way to prepare it because the plate is specially made there.
• No Alcoholic drinks allowed: The restaurant segment was always Mexican food sell, but because customers were running away for not being able to consume alcohol the restaurant decided on adapt to the situation. Selling Alcohol would imply changes on storage and supply chain processes; it would also affect the order fulfillment process because employees would spend the food deliver time to serve drinks. So, Instead of selling alcohol the restaurant updated its policy to BYB (Bring Your own Bottle). Customers can now bring alcohol from outside and drink on the restaurant while they

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