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Leading Change--Jack Welch Essay

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LEADING CHANGE: WHY TRANSFORMATION EFFORTS FAIL Page 1 Leading Change: Why Transformation Efforts Fail Lynda Greene MMOL 601A Dr. Toni Pauls October 23, 2012 Leading Change: Why Transformation Efforts Fail Page 2 Summary of Leading Change: Why Transformation Efforts Fail John Kotter, a former professor of Leadership at Harvard Business School, has studied both success and failure in change initiatives in business. “The most general lesson to be learned from the more successful cases is that the change process goes through a series of phases that, in total, usually require a considerable length of time. Skipping steps creates only the illusion of speed and never produces satisfactory results” and “making critical …show more content…

The text lists these four steps as the following: “2. Involve one or more change champions, change agents, a change team, or some combination of each in a preliminary needs assessment and consideration of alternatives for change. Leading Change: Why Transformation Efforts Fail Page 5 3. Clearly identify the key stakeholders and explore ways to involve them in planning and managing the change process. 4. Build support and seed the organization for change (develop advocates, share information and ideas, etc.).” (Rothwell, 2010, p. 257). Stage Three in the case study is Create a Vision. The main points are: * “Having a clear vision & strategy directs, aligns and inspires action in all employees. * Also helps provide clarity over every single decision made within an organization and clears the decks of unnecessary projects/actions. * The ‘Vision story’ needs to be constantly told – when you think you have told everyone, tell them again (and again…). * Actions speak louder than words so need to enact it – we learn primarily through modelling.” (slooowdown.wordpress.com) The Create a Vision stage is comparable to the textbook’s Step Five in the Exploration Section as: “5. Contract for change by involving the appropriate people in designing and negotiating a change strategy that provides a clear vision of what has to

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