Letter To Seaver Rhetorical Analysis

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

The central idea is that church and state should not be considered mutual. In the article, “Letter to Danbury Baptist,” Thomas Jefferson respectfully rejects the Danbury Baptist pursue to making their religion the only religion known to state. He also explains that the separation of church and state is a part of the first amendment and it is one that we are going to keep and adhere to. Another article, “First Amendment to the US Constitution” it states the first amendment and all the freedom we have as Americans. An image, “No Union Upon Any Terms” shows how religion is not part of state. Therefore, church and state should be separate.

In addition Herbert devotes the fourth paragraph of his letter to an historical allusion about the slogan and starts it off by asserting that, “”It’s the Real Thing” was first used in advertising for Coca-Cola over twenty-seven years ago to refer to our product. We first used it in print advertising in 1942…” Herbert creates a very egotistical persona for himself, as he gloats over how well the slogan has worked for Coca-Cola and undermines Seaver’s knowledge, which insinuates that he is ignorant.

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

In the article written by Vincent Barnett, he explains the different reasons that Machiavelli might have written “The Prince”. He also mentions the lasting effects of” The prince” and also mentioned how Machiavelli was ridiculed and judged for his brutally honest writing. Barnett mentioned that Machiavelli had lost his job as the secretary to the chancery in Florence. After losing his job he was arrested, tortured, and became extremely bitter. One of the possible motives for writing “The Prince” was that Machiavelli was trying to get reinstated back into his old job. Machiavelli could have also intended” The Prince” to hit the audience as satirical. Possibly to poke fun at all the failures of the political leaders and to make them look unintelligent.

Herbert, a coca cola executive uses appeal to logic and historical context to convince Seaver, the author of the book “Diary of a Harlem Schoolteacher” to change their slogan “It's the real thing” used by both companies to advertise their products.Seaver replies with references, hyperbole, and sarcasm to state that they aren't changing the books slogan. They both were trying to appeal to their audience, the people who buy Coca-Cola and the book. Whereas Herbert’s letter addressing the issue of both companies using the same slogan. Seavers response is more persuasive due to its use of rhetorical strategies such as references and sarcasm.The letters were made to persuade the audience the who has the right over the slogan that coca-cola used

Ira C. Herbert, an executive of the Coca-Cola company, and Richard Seavers, a representative of Grove Press, are the speakers of their own respective letters and they both focus on the motto “It’s the real thing”. Herbert’s purpose is to convince Seavers to stop using the motto “It’s the real thing” and to use a different one and Seavers purpose is to address Herbert’s concerns about the motto and defends his company’s right to keep using the motto. Herbert adopts a friendly tone in order to point out what Seaver was doing, using the same slogan Coca-Cola uses. Seaver adopts a serious tone to guide Herbert what had happened to Herbert and the company of Coca-Cola. Herbert and Seaver use different rhetorical strategies in order to persuade

In the following letters exchanged between the executive vice-president of Coca-Cola and the representative of Grove Press regarding the use of the slogan, “It’s the Real Thing”, each writer states their stance on why they believe they are have the right to use this slogan for their company. Coca-Cola’s executive vice-president, Ira Herbert, writes in a deliberate tone while also incorporating specific dates, and attempting to spark patriotism in his claim. Richard Seaver of Grove Press, justifies his company has done nothing wrong; however, claims that it will do as Coca-Cola ask. By using sarcasm and specific examples, Grove Press achieves their purpose and sequentially demonstrates why they have a more persuasive case over Coca-Cola.

An individual who experiences isolation and confusion can become consumed by fear of all that surrounds them. Edgar Allan Poe induces fear in the character featured in ‘The Raven’ which heightens the moods and adds intensity. The fear which is shown connects to the madness of the character who is having hallucinations of his dead wife, Lenore. “Thrilled me - filled me with fantastic terrors never felt before; So that now, to still the beating of my heart, I stood repeating…” Poe juxtaposes “fantastic terrors” to emphasise the fear of the unknown sound that is claimed to be heard. The phrase which follows, “never felt before” is used to explain to the audience that the character portrayed has never felt such emotions in his life. Though these emotions have been

Adam shows audiences how to move from theory to action, no matter who they are or what role they perform. He has an

Layton begins his essay describing what engineering is; that its work is in the marketplace rather than in a laboratory. He then states the “engineer’s dilemma” is based on bureaucracy, not capitalism. Engineers are called the “original organization man,” and are important to large businesses, but a social revolution amongst them would not end their terms of marginality. Moving on, Layton then goes over engineering and its history in America.

The author concludes with apologizing and stating that nobody stopped for a moment to denounce whether “it’s the real thing” came from somewhere and that it was explicitly used in a book review in quotations by Peter S. Prescott concerning his opinion. Seaver claims that Coca-Cola does not own the phrase “It’s the real thing” and emphasizes that Grove Press will “...defend to the death your right to use ‘It’s the real thing’...” (para 4). Prior to, Seaver illustrates how his company is protected under the first amendment. The first amendment in our Bill of Rights is the freedom of speech and because of the fact that it is the first, it should be the most recognizable. He uses this in order to prove to Herbert that Coca-Cola cannot take legal

Herbert wants Seaver’s company to stop using the slogan “It’s a real thing”. Seavers purpose is to refuse Herbert’s statements. Herbert builds up his credibility for wanting to secure the use of the slogan by building up Coca-Cola's rep with the slogan with history behind it. Herbert’s intimidation tactic fails because Coca-Cola in 1970 did not have “It’s the real thing” trademarked meaning there is no ground that puts the Grove Press at wrong for using it. Also, since they are different products and Coca-Cola doesn't have a presence in book publishing, what does a soft drink company mean to a book publishing company. Herberts logic is also flawed because he labels a book and coke as being similar products when there is an obvious distinction to them which devalues Herbert's logic of people getting confused about both. Herbert’s plea of sympathy is his weakest point, he informs Seaver that the slogan would lose its

In this letter Richard Seaver, a representative from Grove Press, replies to Ira Herbert, an executive of the Coca-Cola Company, in regards to an advertisement for Diary of a Harlem Schoolteacher in the New York Times stating “it’s the real thing”. Because of this blurb in the morning paper, the Coca-Cola Company felt it necessary to inform Grove Press that “it’s the real thing” is used to sell Cokes, and demands that Grove Press restrain from using the slogan. The letter undoubtedly mocks Herbert for considering the small promotion to confuse customers into buying books rather than a case of Cokes. Seaver uses structure, syntax, diction, and tone to create a well developed and sarcastic response to Herbert stating that Grove Press has much better things to do then worry about a silly slogan, and are glad to say that they will not follow through with Herbert's request.

The world today has been consumed by marketing strategies in order to achieve a level of economic prosperity. Many companies compete asserting be the best, but there is a point when such competition may form a great source of awareness in respectful. This can be seen in Coca Cola 's representative, Ira Herbert 's, request to have Grove Press, a book publishing company, halt the use of a slogan similar to theirs. In both of the letters between Grove Press and the Coca-Cola Company, there is a conflict over the use of, “It’s the real thing.” The letters are between Ira C. Herbert, the representative of the Coca-Cola Company and Richard Seaver, vice president of Grove Press. Herbert initiated the discussion in a letter directed to Richard