Seaver: It's The Real Thing

In addition Herbert devotes the fourth paragraph of his letter to an historical allusion about the slogan and starts it off by asserting that, “”It’s the Real Thing” was first used in advertising for Coca-Cola over twenty-seven years ago to refer to our product. We first used it in print advertising in 1942…” Herbert creates a very egotistical persona for himself, as he gloats over how well the slogan has worked for Coca-Cola and undermines Seaver’s knowledge, which insinuates that he is ignorant.

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

“Don’t plagiarize other people’s work kids!” someone once said as a warning to others who seem to be having trouble to do their own work. Between these two companies, one seems to have some trouble coping with the other one who has been seen using their slogan. Coca-Cola versus Grove Press will be a fight of a lifetime. An executive of Coca-Cola, Ira C. Herbert, wrote to a representative of Grove Press, Richard Seaver, that they have been stealing their slogan, “It’s the Real Thing.” Although both sides seem to be selling their products fairly well, one cannot simply assume that the other company is using their strength against the original company who came up with it first. Between the two letters that have been written back and forth

Herbert, a coca cola executive uses appeal to logic and historical context to convince Seaver, the author of the book “Diary of a Harlem Schoolteacher” to change their slogan “It's the real thing” used by both companies to advertise their products.Seaver replies with references, hyperbole, and sarcasm to state that they aren't changing the books slogan. They both were trying to appeal to their audience, the people who buy Coca-Cola and the book. Whereas Herbert’s letter addressing the issue of both companies using the same slogan. Seavers response is more persuasive due to its use of rhetorical strategies such as references and sarcasm.The letters were made to persuade the audience the who has the right over the slogan that coca-cola used

During Cola Wars, a critic from the Onion, which is a satirical website. The Onion makes a reference to the Cold War, but it is about the Cola Wars, this is a written article,” Ad Industry Veterans Honored With Cola War Memorial,” discusses. The purpose of this article is to criticize those who make simple, unimportant things become an over exaggerated situation when there are bigger problems out there. The intended audience is for those who make irrelevant things bigger so he uses emotions and client testimonials. The attitude towards the audience is mocking the audience and burlesque which these both things are satirical. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole.

The readers of both Moss and Watters are introduced to the manipulative skills corporations hold within their mega-marketing and idea processing backgrounds. Both authors introduce their mega-marketing topics as a negative and chilling idea, in which the products that big corporations are trying to sell are related to something much simpler in terms of the effect’s it will have on the human body. For instance, Watters states “these practices are the medical equivalent of what real estate agents do to sell vacation time shares” (514). In this statement, he is comparing the selling objectives of drugs to vacation homes, and how corporations can use the same tactics in order to mega-market and sell their products. Watters is bringing up the idea of drug companies encouraging and advertising the use of antidepressants, as they are trying to change the morals and thoughts of diseases and drug usages of other countries such as Japan. Moss would agree with Watters’ idea of corporations using their persuasive actions on consumers. In his writing, he states that the world and “culture [has] become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing” (Moss 260). Both food and drug corporations take a stand in mega-marketing, pushing their ideas into the minds of consumers. Although they do not focus on separate beliefs of

“This is a moral and civic duty;” “what sort of twisted mind;” “Obamacare has signed up people with dire medical conditions;” “The sum of human suffering diminished;” Are all examples of harsh diction. This tactic brings urgency to the matter, and further proves its significance.

Media is everywhere, but determining what an accurate picture of reality is can be difficult. With all of the mainstream corporations out there, giving the people the full truth is not as important as protecting their economic interest. End The Lie leaves you with unanswered questions, while questioning the information given. However, The New York Times’ perspective of the Russian proposal to put Syria’s chemical weapons under international control goes more in depth and is more reliable than the alternative source End The Lie.

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

Further in the reading Twitchell states personal opinion on commercialism. How it is wasteful and he would rather not have it. “It is heedless of the truly poor, who cannot gain access to the loop of meaningful information that is carried through its ceaseless exchange.” (366 Twitchell) Twitchell shares that “Coke has bought the “pouring rights” in his school.” He is demonstrating that commercialism slowly takes rights from other marketers and society.

“With These Words I Can Sell You Anything” is an article written by William Lutz, explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak, published in 1990. William Lutz has been called “the George Orwell of the 1990s”, and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something much better. Unfortunately, he comes off as paranoid; someone making a big fuss over that which in reality isn’t a big deal and as someone late to the party, only discovering something long after everyone else.

the piece is a meaning full writing which actually describes the truth about false advertisments. the writer has described each sentance in a way that makes it feel very realistic.

Plaintiff-appellant John D.R. Leonard alleges that the ad was an offer, that he accepted the offer by tendering the equivalent of 7 million points, and that Pepsico has breached its contract to deliver the Harrier jet. Pepsico characterizes the use of the Harrier jet in the ad as a hyperbolic joke (“zany humor”), cites the ad 's reference to offering details contained in the promotional catalog (which contains no Harrier fighter plane), and argues that no objective person would construe the ad as an offer for the Harrier jet.

In this memo, we will examine comprehensive research on some of the ethical issues that occurred as Pepsi published a commercial that harmed many people. Further, we will discuss how it had a substantial impact on a variety of stakeholders. The issue that occurred was regarding the “black lives matter” and how Pepsi did not take the issues that it still going on in our society into account.