Essay On Point Of Sales

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

Along with the generation of revenue, the popularity of the athlete has amplified income for the National Collegiate

Universities can sell sponsorships to various companies for advertising (at a minimum of about $300,000 per year) and have recently begun naming their stadiums after large corporations in exchange for large donations. Most large athletic departments have lucrative deals, worth about $1 million yearly, with shoe companies. Many colleges receive a substantial amount in royalties for college merchandise, which is sold under official license; some schools receive up to $6 million annually from this source. Coaches also stand to make a significant salary (including base salary from school as well as television, radio, and shoe company stipends) with the highest paid football and basketball coaches currently earning $1-$2 million a year (Eitzen 2000). Even among schools who don’t produce these extreme amounts of revenue,

University’s draft athletes to work within the NCAA, a, multi-billion dollar industry that regulates players to the point of management. All television revenue, ticket and jersey sales, promotions and other sources of income goes to everyone involved in the business except for the athletes creating the worth. According to USA Today Sports in 2014, the NCAA had total revenue of nearly 1 billion during its 2014 fiscal year, well beyond the revenue generated by the NFL, and NBA playoffs. (NCAA nearly topped $1billion in

Colleges bring an incredible amount of money by their sport teams alones. According to John Brill, a sports journalist writer, “College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.” The money made from these sporting events are not being used correctly which is frustrating many college athletes. The money that is being

College athletics for some schools are what brings in the most revenues in terms of category. These college athletes that attend these schools are able to generate millions to billions of dollars from viewers, sponsorships, and fans. “The 231 NCAA Division I schools with data available generated a total of $9.15 billion in revenue during the 2015 fiscal year. But while there are 24 schools that make more than $100 million” (Gaines,Cork). This data provides the evidence that the top generating schools has the capabilities to pay their athletes, yet they do not. John Bill an expert believes the NCAA should pay college athletes. Bill explains, “The promise of a free education is not enough anymore if the NCAA wants to act as a money making business, and not reward those who help make it profitable” (Bill,John). The NCAA has evolved to be a professional league on its own. For the amount of revenue they will be earning it is comparable to the

Some questions that will be ask that can help the chances of sponsorship are, what’s the teams’ record? How far did they get in playoffs? Did they have any athletes make it to state? And the big question have they won a state title? If the school can answer those questions with good numbers, then the school does have a chance of getting a sponsorship. Other ways schools get sponsorships is because they have athletes who are the top recruits for their sport and are getting offers from the top universities. When schools have some of the top recruits playing on their team it brings attention to that school, that team, and all of its staff members as well. The more attention a school attracts, the more people come to sporting events. What a perfect time for companies to have you represent them and wear their gear. So if a little kid sees you wearing brand new Nikes, maybe he will ask his consumer parents to buy those same Nikes for him. All because of your popularity. So even if even if the school may not have won state every year but at least has a winning record, a

What college teams are not anymore, are sports teams that represents their schools. As stated by Dan Wetzel “they are profit points that command their own cable television networks, massive stadiums, huge media rights, national tournaments and billions and billions in revenue” (Wetzel, 2014). As identified previously, both basketball and football are referred to when discussing college sports that generate the large revenue. The transformation of what college sports has become cannot be more evident, especially during March Madness for the NCAA. With these factors in mind, Division I football and men’s basketball players do not merely play a sport of leisure. According to Edelman, “rather, they are core members of their university’s marketing team, as well as the labor force behind a lucrative

Although it is nearly impossible to record exactly how much total revenue college sports bring in each year, it is predicted that last year the NCAA (National Collegiate Athletic Association) made over $11 billion dollars (Mitchell & Edelman). This is an incredible amount, but no thanks to anyone but the athletes who receive none of the money, and are the only ones restricted from the earnings. But that’s not all, this $11

The primary sources for these revenues are from ticket sales, sponsors, broadcasting, apparel sales, and donations which all generate that money (Chait 1). Athletes are recruited to colleges because the coaches think they have the talent to help the team succeed in their sport. At Auburn University, Cam Newton received a full ride scholarship. He became the “star” quarterback for the team, which produced a lot of revenue for the football team and the university (Belson 1). The school thought of additional methods to create more profit, so they put Newton’s number on jerseys, sweatshirts, hats, and other wanted apparel. Those sales alone increased the profit margins enormously (Belson 1), and it all went to the team and the university. All the extra money that resulted from promotional efforts generated even more controversy. Questions arose, such as where to spend the additional funds, whether the school needed new athletic facilities, or even whether the star quarterback should receive a portion of the profits, and were debated. Both sides held passionately to their opinions, and the topic generated a strong response from people on both sides of the debate (Belson 2).

In reality, very few schools actually gross much money from games because not every school has a nationally popular sports program. “Fifty colleges report annual revenues that exceed $50 million. Meanwhile, five colleges report annual revenues that exceed $100 million,” which is only a fraction of the schools in the United States (Mitchell and Edelman 17). In the event these few schools paid their players, they might convince a player to go to a school that does not have a good program for the degree the student is aiming to receive. As stated earlier, these players are still students, and going to school for the right degree is the most important aspect in their endeavor. And just because these schools are high grossers, that does not mean they are able to pay all of the athletes on their various teams. The various schools still have scholarships to provide to worthy students, staff salaries to give, and expenses to pay. Also, schools that do not have the funds to pay athletes would have a dwindling number of athletes, since many of the players would most likely go where they would get paid. This can harm the school’s assorted teams and the university itself because there is less income coming in from the games, since there might not be enough players

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

The NCAA’s greatest fear about paying student athletes is the money itself. They worry it will be spread thin between all the sports departments, but with all the money circulating around the college sports industry, they should not have any concerns. The two most popular college sports, football and men’s basketball, generate over $6 billion in annual revenue combined; more than the amount the National

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Last week, Garrett and I submitted our application to be reviewed for USEED fundraising. Our first step is to meet with Paul Racz, a USEED leader, for a 1 hour interview in order for our organization and fundraising campaign to be approved. This meeting will be happening this Thursday, Sept. 22 from 1:15pm - 2:00pm.