Literature Review of Google's Android vs. Apple's iOS

The functionality of the iPhone’s operating system is so smooth and advanced, it out performs Android operated device. Apple’s innovation and creativity has helped it to become the best mobile operating system on the market, “Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work

The iOS is an operation system for Apple. The integrated and secure software and hardware that are the platform for iPhone, iPad, and iPod touch. The functionality of iOS is user can manage their file likes Mac OS, Windows. From there, they can modify their application preferences hence run smoothly. It also provide user interface. The developments of iOS have been upgrated in many times following to many specific functions For example, in iOS2 the app Store allow whether to download or install some application among third party with their regulation. In network security, the industry-standard networking protocols that provide secure authentication and encryption of data in transmission.

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

“The iPhone is an integrated cellular telephone and media player developed and marketed by Apple. The device combines the main functions of several popular electronic gadgets in a single device, with a shared interface and integration between them. In addition to its primary function as a cellular

When people are deciding to buy a smart phone a lot of questions are raised in their head before choosing one. Should I get an Android or an Iphone? How much do I want to spend on a smart phone? Which phone has features that are beneficial to me? What specifications does each phone have? Some people would say Iphones are better than Androids, while others say that Androids are better than Iphones. When looking at a Galaxy S5 and the Iphone 5s there are major differences between them.

Even though Apple is a better, more updated and unique company rather than Android, Apple is more user friendly than Android because Apple brings people together more with emojis and group chats. Something Android can 't promise their customers.

As stated prior, iPhone and Android share many of the same applications, and both display similarities in their app stores. However, the systems of apps for both types of phone are almost entirely different. For example, the apps on the iPhone are of higher quality than that of the Android, and there is a much greater selection. However, Android phones allow users to download applications from third party sources, and the Android app store is much

Apple’s is quite the story. Most people don’t realize this, but Apple has been around for decades.

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

Out of the 5 billion mobile phones in this world, 1.08 billion are smart phones. Smart phones are liable to have very few applications or they can have up to over 300 applications. Applications, also known as apps, allow us to do multiple tasks via smartphone. For those of us who own an iPhone, there are over 3000 apps located in the iTunes application store. There are many very useful apps that are used in the day to day operation of multiple lives. According to The Christian Science Monitor Weekly, “There’s an app for that,” is more than just Apple’s marketing mantra. A lot of people say smartphones have not changed our lives, the applications have. According to Quartz, the top 5 apps used in 2015 are Facebook, YouTube, Facebook Messenger, Google Search, and Google Play.

An Apple iPhone is a popular multimedia, internet based smartphone sold and marketed by Apple, Inc. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi-Fi and 3G connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one.

Pew (2017) examined the change in ownership of smartphones over time in the United States, the relationship to owning other mobile devices, and the prevalence of smartphone dependency. American are increasingly connected to the “digital” world via smartphones and other mobile devices. According to Pew research surveys in 2017 over 95% of Americans own a cellphone of some kind while 77% own and operate a smartphone. The percentage of smartphone ownership has increased tremendously compared to the first survey conducted in 2011, where only 35% of Americans had a smartphone. Smartphone ownership also exhibits a wide variation based on age, household income and educational attainment while maintaining a correlation with ownership of other mobile devices.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Another famous device manufactured by Apple is the iPhone. The iPhone is the world’s first smart phone. This device is like having a handheld computer. It provides some of the same functions and features that a full computer does. It also allows the user to browse the web and check email. Not only does it provide features from a computer, but it also allows the user to send and receive

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,