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Lowe Lintas Awareness Campaign

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This time the awareness campaign involves a real-life experiment featuring to-be mother, Sangrahi. The campaign conceptualised by Lowe Lintas, begins with hard-hitting stats – 6 million children die before they reach the age of 5. 44% of these deaths occur in the first 28 days of birth. Sangrahi’s husband and Sangrahi herself talk about their fears. In her village alone many children die before they are five. She shares a story of her friend whose child passed away within weeks of being born. She does hope to have a baby girl and plans on naming her ‘Chamki’. She even imagines tying two pigtails and sending Chamki to school. Next a female health official shares how these villagers will still visit a temple, go on fast and evade the evil eye

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