Luke's Lobster Case

Satisfactory Essays

1. The factors which contributed to the success of Luke’s Lobster was: • The good use of social networking advertising: Luke Holden used all kind of social media, such as tweeter, Instagram, Facebook, and foursquare in order to make people get aware of the new service he was about to create. • Planning: as soon as the bank crisis started, Luke H. started creating a backup plan, which was creating a business with high demand, but instead of choosing to sell products at the same price market, he will sell his product bellow 24 dollars without losing money. • Create a partnership: Luke H. join into a partnership with Ben Conniff in order to start running the business. Luke did this due to the fact that he could not spend all his time in his business,

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