Luxottica Group is the world's leading designer, manufacturer, and distributor of luxurious and designer eyeglass frames and sunglasses. In 1995, Lenscrafters became part of the Luxottica Group. Lenscrafters is now the leading optical retail brand in North America. Lenscrafters pride themselves on offering a wide selection of high-fashion frames and great customer service. Lenscrafters is considered a specialty store within the optical retail market. Lenscrafters product mix consists of eyeglass frames, sunglasses, lenses, manufacturing, and accessories for their products. Lenscrafters largest and product category is eyeglass frames. Lenscrafters not only offers a wide variety of high-end brands and fashion, but also offers house …show more content…
This product is also positioned where potential customers can view the product when walking past the store front in the mall. Versace creates a strong brand image not only with the placement of the product, but also by the graphics and the arrangement of the specific eyeglass frames. All Versace eyeglass frames are placed on a fixture for an easy visual of the selection. Also, the eyeglass frames are organized by the style and material of the frame. The placement and statement of the Versace brand attract customers to Lenscrafter highest-end brand of eyeglass frames from the moment they walk into the store.
Dolce and Gabbana, Prada, and D&G are also three of Lenscrafters high-end fashion eyeglass frames. These brands are placed after the Versace brand in the horseshoe layout of the store. Dolce and Gabana, like Versace, are placed and arranged to create a strong brand name, and to give the customers an easy visual at the selection of high-end fashion eyeglass frames. Lenscrafters also places graphics to enhance the fashion statement of the Dolce and Gabanna brand. Again, Prada and D&G are both considered high-end fashion eyeglass frames, but the brand name is not enhanced by graphics. Prada and D&G still make a visual statement about the high-end fashion brands by the product being place on fixtures at the customer's eyelevel. These two brands also have more variety and selection compared to the Versace and Dolce and Gabbana
Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.
The Luxottica Group is an Italian eyewear company founded in 1961 by Leonardo Del Vecchio. Luxottica is the leading designer, manufacturer, and distributor of luxurious and designer eyewear controlling over 80% of the world 's designer eyewear brands. Luxottica has become a leader in the prescription eyewear business in North America with retailers that include LensCrafters and Pearle Vision brands, Asia-Pacific with OPSM and Laubman & Pank brands, and in South America with the GMO brand. Luxottica also operates points of sale for its retail licensed brands in North America under the Sears Optical and Target Optical brands.
people afflicted with site problems. Not only do they believe in making the necessary eyewear more
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
This advertising campaign is for Autumn Winter 2009/10 for Prada and Gucci for the footwear collection. In both the advertising campaign both the brand focused only on the product. Gucci’s products are very shiny and glamorous which represents very urban, beautiful, young and chic look. Where as Prada shoes are inspired by Trojan helmet/headgear which gives very stylish and cool look and more focus on product detailing.
for more information on the types of eyeglasses and sunglasses that Atlantis Vision Center provides. Atlantis Vision Center has an onsite, excellent optical finishing lab, as well. It is is important to invest in quality lenses!
LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.
this has delivered strong levels of success and an unbeatable proposition for customers. centres, in-store trainers and a mobile training team. More than 6,000 UK staff received training as part of a career development plan, with a further 4,500 staff workshops and operational training days. There were two main Board changes during the year: Finance Director John Perkins became Joint Managing Director with his father, Doug Perkins and Richard Holmes was appointed as Marketing Director following the retirement of Andrew Molle. lenses at high volume and low cost to Specsavers stores. They provided over 18 million prescription lenses under the Pentax brand name to Specsavers stores in 2007. The supply chain provides Specsavers with a strong competitive advantage in the market, ensuring that leading edge innovation, at high quality levels and low prices, can be delivered to partners across the globe. The significant investment made in the supply chain in 2007/08 will continue, in order to support future expansion towards the Group’s current target of 2,000 stores. Significant investment is being made in IT and shared services offices in Southampton and Nottingham, in order to ensure world-class support can continue to be provided to all business partners.
Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but
This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.
This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed.
The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers
Brand positioning- Gucci can be positioned as a moderate priced, highly desired, very classy, trendy and a high quality brand.