M4 CaseStudy Essay

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Case Study: Measurement of Variables – Operational Definitions
Chapter 11: The Standard Asian Merchant Bank

The Standard Asian Merchant Bank is a Malaysian merchant bank headquartered in Kuala Lumpur. The bank provides financial services in asset management, corporate finance, and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worth individual clients. Segments in which The Standard Asian Merchant Bank operates are small and medium-sized listed companies, real estate, and biotech firms.

Syafiq Aimi is a Business student from the National University of Malaysia which is located in
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Information quality

System quality

Interactivity
Satisfaction with the Website

System design quality

Syafiq now wants to collect quantitative data to be able to test this model with multivariate regression analysis. In order to collect these quantitative data, Syafiq is currently busy with designing a survey which he wants to post online. He has developed the following table that should help him to operationalize the constructs in his conceptual model.

Table 1: Overview of the Constructs/variables in my Model, “Subconstructs”, and Survey

Questions

Information quality
Variable
Definition
Survey questions
Information content
Refers to the content of the information provided by the website (Hernandez et al. 2009)
The range of information is high.
The information is applicable to the website’s activities (zie relevance).
The information is detailed (zie accuracy).
The main goal of the information on the website is clear.
The website provides in-depth information.
The information on the website is informative to your usage. The information on the website is valuable to your usage. The information on the website is of the appropriate detail. The content on the website supports its intended purpose.
Relevance
Refers to the degree to which the information meets the needs of the website user (Muylle et al. 2004).
The website provides information that exactly fits your needs.
The information is applicable to
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