For the past three years, I have actively been a member of Future Business Leaders of America at my high school. When I had the opportunity my freshman year to take on my first leadership role for the organization, it was then when I realized how much I enjoyed the business field and wanted to go into marketing and public relations. With high school graduation approaching in less than a year, I want to be sure that this is something I really want to do. I decided to interview Macey Cleary to get some information on the field. With her substantial amount of involvement, experiences, and skill level at such an early stage of her career, I knew that there was something that she could contribute to me that would better equip me for this competitive and steadily growing profession.
Macey is a recent graduate of Auburn University in Auburn, Alabama. She graduated with a Bachelor’s of Arts in public relations and minored in leadership. Being that she is a native of Birmingham, Alabama, Macey choose Auburn University because she wanted a high class in-state
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“PR is sometimes perceived as an easy job or major. People think it is just talking to people, and that’s incorrect. It is so much more than that.” There are a couple of tasks that she completes everyday like media monitoring for her clients. Media monitoring is where she types her clients’ names into google news to see if any articles her firm secured had been posted. She also responses to messages, posts, and comments on O’Charley’s Facebook page – which is one of Reed’s biggest clients. She then completes daily to-do list and prioritize each assignment based on the provided deadlines; the work never ends. Although public relations can be a stressful work environment with a lot of pressure for high performance, she enjoys being able to work with clients and secure huge media hits for
My public relations experience is mostly from two intense stints at the public relations consultancy Nam Consult and as the chief publicity and marketing executive for the poetry, music and art extravaganza, The B.O.G.O.F. I joined Nam Consult as an intern in January 2009 and after my internship was asked to stay. At Nam Consult I learnt about the challenges in running a PR business. In retrospect I learnt a deep appreciation for what it takes to be an entrepreneur in Marketing and Communication. The drive and persistence need to keep going in the field are astounding.
This weekend I interviewed J.Cherrelle Leslie, a very well-known young lady from my hometown of Fairburn Georgia. Leslie has just recently received her masters in transformative leadership from Bethune Cookman University this year but also has an associates in business administration and a bachelor degree in business with a concentration in marketing. This summer she started her first job since graduating from Bethune at Savannah State University where she is the Athletics Compliance coordinator. I choose to interview Ms. Leslie because I have an interest in marketing and she also graduated from Clayton State University with a bachelors in business concentrated in marketing in 2009. Although her current job does not deal with marketing, she
Julisa received her Bachelor’s degree in Business with a concentration in Marketing and Management from California State University San Bernardino. During her undergraduate years Julisa was president of her business club and it was her first experience as a leader. Her goal was to eventually work for a marketing agency and she
John Tymkiw was born in the Ukraine on June 10, 1913. WWI broke out a year after he was born, and he lived through the Depression while Hitler and Stalin were fighting. When the Ukraine was signed over to Russian rule, many left, but John stayed and ran a cooperative association supply company. He came to America in 1951, through a sponsor in Chicago and then traveled to California in 1957. He was married in 1962, and had no children of his own, but had two-step children. He continued his life working in machinery and carpentry. He now lives alone in his condo in Laguna Woods, surrounded by his artwork and accomplishments.
“How did you find the PR program at Fanshawe college?” a student asked. With a slight laugh he explained that he had simply pulled up the Ontario Colleges website and started scrolling down the page of programs, reading the descriptions and crossing off the ones he didn't like. He did this until he found the Corporate Communications Program at Fanshawe College in London, Ontario. With an undergrad under his belt he entered the very program that the students surrounding him were currently taking. This program led him to many places, most notably voices.com and later, Fanshawe College where he worked as a recruitment officer and currently as a Marketing Officer. MacKinnon explains that this position entails mostly communicating back and forth
Almost three years ago, I resigned from my job, a center event coordinator (CEC), that I was doing great and became an Au Pair in the U.S. I never learned about marketing, planning, and management at school. Nevertheless, I received an official certificate of CEC Role Model Club: Most Progressive in the second quarter of performance evaluation. I realized that I had enthusiasm for acquiring professional knowledge about strategic communication at a graduate school intensely. However, I wanted to travel and soaked up American culture that I dreamed of since I aged seven years old.
“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.
As an account supervisor, Adam is responsible for maintaining relationships between people, in and outside of the office. Public relation professionals have to schmooze everyone around them. It is important for them to maintain relations because you’ll never know when one of them might come in handy. Maintaining relationships though is not Adam’s main responsibility. Adam has to get his clients product or service talked about through different channels. When he first started to describe this I immediately thought of advertising but when I asked about advertising he said that it is completely different. His job purpose is to get his clients product talked about through other channels without paying them to talk about like an advertiser would. During the conversation Adam told me “always remember than an advertiser pays for their clients product to get out in the different channels, in the pr world we don’t pay to get it out there, we use our relationships and network with people to get our clients
Overwhelmed with the amount of contacts that I could meet with for this interview, I decided that it would be in my best interest to select a public relations professional that has a similar education background as the one I will complete at Kwantlen Polytechinc University. Fortunately, I was able to get in touch with two public relations practitioners that had in fact graduated from the public relations program at KPU. In their current jobs, one of the graduates focuses on PR media relations, while the other focuses mainly on PR event planning. After careful consideration of which area of expertise interested me the most, I decided to interview Tara Flanagan, the PR practitioner who specializes in event planning, because I wanted to further my understanding in this element of PR. My paper will consist of information about Tara, aspects of her career as a PR professional, and conclude with her advice to a student who is currently studying PR.
As we get closer to graduation and securing our final internships it is important to research and understand the positions we are looking for. For this assignment I chose to interview Blair Savitsky who is currently a Fashion Stylist and Account Executive at LRL Group. I had worked with Blair at my previous position and decided that it would be important to reconnect with her and learn more about public relations.
Mary Brechtel is a 20-year-old with a bubbly personality, who loves talking to people, which is perfect for public relations. Brechtel is a junior at Louisiana State University and is also pursuing a minor in business. She is from Metairie, Louisiana, and attended Archbishop Chapelle High School. When asked about her passion for public relations, Brechtel said, “I wish I was a little more involved in more activities and clubs such as Public Relations Student Society of America (PRSSA) so that I can start make relationships and connections with people to better my future.” Given her strong passion for education and work ethic I think she will be able to achieve her goal for a career as an event planner for the House of Blue. Brechtel said,
[Client] is expanding from marketing into public relations (PR) services. The initial scope for [Client] PR included public sector, non-profit, consumer brands, healthcare, technology, commercial, and industrial clients. While [Client] has long-term potential to serve diverse audiences, the persona project kick-off meeting narrowed this scope to healthcare/medical, technology, professional services, and non-profit. This narrowed scope is indicated by five boundaries in Figure 1.These boundaries represent a clear direction to conduct persona research for ideal clients. This is a suitable niche for persona research because the boundaries align with underlying PR strategy, intersect with team capabilities, and conform to local markets. While ideal
Public Relations and Marketing – Spearheading all marketing activities including creating press releases, radio interviews, speaking engagements, writing appeal letters, web, and social media efforts. We have greatly improved our online presence through expanding social media efforts, coordinated marketing efforts with appeal letters, and managing web in
Having worked in retail for nearly three years has contributed to the development of many transferable skills that would assist me in becoming a communications and public relations practitioner. As a sales representative of the multi-national clothing retailer, Justice, it is my responsibility to not only drive sales, but to ensure the customers return. An organization’s success is dependent on the public’s perception of their product, employees, and values as a whole. I contribute to the company’s positive image by providing a safe, engaging, and friendly atmosphere for both children and parents. Overall, my background in customer service and communications has encouraged me to pursue a career in the realm of public relations. I am majoring
Public Relations or (PR) is an important field that businesses and companies use to connect with their consumers. This involves maintain relationships with the public to promote the business as well as communication between the public and business. My interview dealt with the world of exercise fitness. I interviewed Ricky Gross who is a personal fitness trainer. He is the Owner/Operator of RJG Fitness LLC, which is a personal training company out of metropolitan Atlanta Georgia. His company provides personal fitness sessions, one on one, or group sessions in clients’ own personal homes or fitness clubs. I conducted the interview over Skype to get further information on how his company deals with public relations.