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Mad Mud Fun Run Ad Analysis

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EDDIE! SET! GO! “On your mark!” The participants find their zone, mentally calculating the path mapped out for this course. “Get Set!” Crouching with knees bent, tuning all noise buzzing around completely out, waiting for the only sound that really counts, I anxiously listen for the gun that will start me in motion. “FIRE!” explodes from the gun. My “Eddies” automatically start to hit the payment moving determinedly down the path of the mapped 3K “Mad Mud Fun Run” course in my hometown. The only training needed for this race was endurance and my “Eddie Baurer” footwear. I came across these shoes flipping through an October 2014 National Geographic magazine at work one lunch break. I was intrigued by the sales ad in the magazine so …show more content…

The weight of a shoe needs to breathable and an imaginary sense of shoeless wear on a foot. A company or an individual who can strive and accomplish the lightweight ware of a shoe moves to the top choice on my list to purchase. The ads portrays this lightweight shoe in motion on a page. No human foot is placed inside the shoe which produces the effect of how lightweight it is. The shoe seems to float in air. This extraordinary shoe is begging to be purchased to be proven otherwise. The ad also states, “Whatever your destination, it takes you there. And back. Think big trips, light hikes, city rambles, and traveling the globe.” No limitations is being claimed off this page. Try it and see. “Prove me wrong,” states the shoe, “I am the adventure.” As my Eddie Bauer shoes and I crossed the finish line of the Mad Mud Fun Run, I was exhilarated on the accomplishment of completing the race. Of course, what placement I finished is definitely not the important detail right now. I did purchase these shoes after seeing the ad and used these shoes in my training and in the race. Yes! My Eddie Bauer shoes hit the mark with flying “green” colors in comfort and in minimum weight. The ad does state that this shoe is “the ultimate 24-hour adventure traveler.” Well, I am living my adventure with my now muddy Eddie Bauer

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