Nokia Swot Analysis Essay

Researchers seeking perspectives to enhancing performance and sustained survival of organizations have extensively in literature discussed strategic management. Ramiretz and Wallin, (2000) defined strategic renewal as the core which involves the transformation of organization capabilities that can reposition the firm in terms of its market or product mix which ultimately develops new markets or industries. This definition convey the fact that strategic renewal is an action aimed at examining critically all aspects of work (technology, structure, product, human resource) with a view to reaching strategic decisions that will assist in repositioning the organization.

Today’s market demands organizations to have a strategic plan. The purpose of the strategic plan describes where the organization wants their organization to go. A strategic plan is a document used to communicate goals, and the actions needed to achieve those goals. In order to remain competitive every organization needs to innovate to stay ahead of the competition. They need to develop new products and services with increasing frequency. The design of these new products and services must meet, or exceed, customer expectations and at the same time, they must generate an acceptable financial return for the organization. However, any business that does not realize the importance of developing new products will not last very long as a consequence

Nokia, which overtook Motorola in 1998 to take the crown of biggest phone manufacturer of world, lost its prestigious crown after struggling for last 3 years. The 4 costly mistakes that lead to Nokia losing the battle are described in this article. Nokia launched its Symbian 60 series in year 2002 which initially had a good market response but with the introduction of Apple iOS in 2007 and Android in 2008, the OS race was completely taken over by the two giants. The reasons for collapse of Symbian OS is lack of applications and UI (User Interface). After facing competition from iOS and Android, Nokia continuously tried to improve their Symbian OS but it was mostly following the UI of Android and iOS and was not creating something unique. Secondly, the company failed to look into the need of available applications in gaining market share. The company made the biggest mistake to take a leap of faith in Windows in 2011. At that point of time, the company already was in declining condition and trusting Windows which was new in the field to regain its status was the biggest mistake the company made. tiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple.

By conducting an empirical review on previously published findings, the researcher intends to find out whether the currently used methods are effective, and possibly introduce a new concept/ argument to the current existing discussion.

Strategic - Pinpoint the core problem and identify the best solution; identify ways to transform an obstacle into an opportunity

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

2- SWOT Analysis------------------------------------------------------- 3,4 3- Segmentation, target & position(STP)-------------------------- 5,6 4- Market Strategies of Nokia---------------------------------------- 6 5- Global Market Share (pie charts)------------------------------- 7,8,9 6- Nokia Objectives---------------------------------------------------- 9

Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus only on product innovation and started competing with Apple in all product lines from smartphones to tablets, but Nokia failed to develop a focused device

As the story of Nokia goes toward demise in the late 2000’s , they were a mobile handset industry giant . Their competitors seemingly struggled to make a device a simple , convenient , durable or as easy to use as legendary as the device’s most of us came to use during their reign . Nokia clearly possessed majority of the market share during their time at the top which was span over two decades. Companies such as Motorola were simply being steam rolled year after year. Handset manufacturing became such an integral part of Nokia , that they lost sight concentrating all of their efforts into mostly mobile.

The ability to sustain the business in the market is definitely a tough job. That explains why behind every company there is a strategist to come up with innovative ideas to achieve specific goals. The need for a structural organization to grow, a plan such as a unique strategy is needed. A strategy is a unique plan, a long term plan for a structural organization to achieve a targeted goal. It involves unique activities that enhance the organization to outshine from the competitors and still preserve it. There are different strategies to take into consideration but the definition of strategy that this essay will outline here focus on three questions below:

Research was carried out across various pieces of literature to identify the key areas that need to be assessed to conclude on the research question.

My strategy takes into consideration the following under distinctive scenarios while grasping the company’s mission and values as it has gain appreciation.

The aim of this project is to identify how Nokia has approached its market and what has enabled the company to

Change is unavoidable in the existence of an organization. Nowadays, most of the organizations in the business world are facing changing business environment. There is no way to avoid either change or die. The major forces which make the changes not only desirable but inevitable are technological, economic, political, social, legal, international and labor market environments. The case in this assignment is Nokia, the Finnish company, faced problem because of changing customer tastes, new technology and stronger rivals.

For instance, Nokia Networks recently revealed the programmable 5G architecture infrastructure which is able to adjust automatically radio access and core network resources by meeting the needs of different services (Nokia, 2015). Being innovative in the telecommunication industry means for Nokia competing in a fast developing and booming networking sector, which generates most of the company’s revenue. Chaudhuri (2015) believes, that in Nokia’s case, presence in telecommunication industry is more profitable than mobile handsets manufacturing. This strategy shift may allow the company to win the game by redefining market orientation. To support this example, the author uses the Ericsson case, which illustrates the company's decision to sell its handset business to Sony, after it lost its ability to compete with other manufacturers. Ericsson's focus on mobile networks allowed the company to be