Market Analysis & Sales Development of Amul Milk

11726 Words Aug 17th, 2012 47 Pages
1

PROJECT REPORT ON
“Market Analysis & Sales Development of Amul Milk”
This study was conducted from 8th June 09 to 8th August 09

At Gujarat Co-operative Milk Marketing Federation Limited
BY: PRASANTA KUMAR MOHAPATRA PGDM
OF

ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10)

Company Guide:
Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE

Faculty Guide:
PROF. K K BHASIN

2

PREFACE
The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life
…show more content…
I would like to thank my college authorities and Director Mrs. Madhavi Khare, for providing me the opportunity to work with the one prestigious organization. I would like to give my heartily gratitude to the Mr. Pranil Jadhav, Senior Executive (SALES), GCMMF Ltd., Pune for having given me the opportunity to do my project work in the organization and lighted my way of progress with his guidance.

My sincere and deepest thanks to Mr. K.K. Bhasin, Faculty Member of ASIAN SCHOOL OF MANAGEMENT, PUNE for having spared his valuable time with me and for all the guidance given in executing the project as per requirements. I would like to give my special thanks to my parents, their love, support and blessing enabled me to complete this Project work. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

6

DECLARATION

I hereby declare that the following project report titled “MARKET ANALYSIS & SALES DEVELOPMENT OF AMUL MILK” at Gujarat Co-operative Milk Marketing Federation Ltd., Pune is an authentic work done by me. It is to the best of my knowledge and belief. This is to declare that all my work indulged in the completion of this Project Report such as research, competitor analysis and sales promotion is a profound and honest work of mine.

Date:

Signature Mr. PRASANTA KUMAR MOHAPATRA

7

-:CONTENTS:-

Sr. No.

Subject

More about Market Analysis & Sales Development of Amul Milk