Market Analysis & Sales Development of Amul Milk

We would like to express our sincere gratitude to Prof. Meeta Dasgupta for giving us the opportunity to do this project. It has helped us gain insights about the turnaround strategies. We would also like to express our gratitude for her guidance throughout the project. She provided us with her constant supervision and inspiration.

Foremost, I would like to express my sincere gratitude to my advisor Ms. Upekha Manamendra for the continuous support of create this report, for her patience, motivation, enthusiasm and immense knowledge. I could not have imagined having a better advisor and mentor for create my report.

Milk production in Maharashtra has increased by about 40 percent from 2003 to 2013. Katraj dairy has a market share of 18 to 20 percent in cow’s milk and 20 to 22 percent in milk products. The dairy mainly faces competition from private players like Chitale milk, Parag Dynamics, other District and taluka level Cooperative, State Federation’s Mahanand Dairy and Government of Maharashtra’s Aarey Milk and Milk Products. There are around 80 to 85 brands in Pune in milk and 30 to 35 brands in milk products. Among all the competitors Amul has the largest share being an international brand whereas Danone’s share is higher in curd and

Seong, Jee Young; Kristof-Brown, Amy L.; Park, Won-Woo; Hong, Doo-Seung; Shin, Yuhyung; Journal of Management, Vol 41(4), May, 2015 pp. 1184-1213. Publisher: Sage Publications; [Journal Article], Database: PsycINFO

Submitted To the Regent University College Of Science And Technology In Partial Fulfillment of the Requirements For The Degree Of Bachelor Of Science In Management With Computing

This paper was prepared for Essentials of Management, Module 2 Homework Assignment taught by Dr. Justin Barclay.

There are three possible market segments based on region for Cowsmoo Milk Bar. The first segment consists of those residing in rural areas. This market segment would not be ideal for our organization. Rural regions have a low population, and the majority of people who live in rural areas are more likely to be indifferent about the benefits that our company offers. This indifference may be caused from their isolated, secluded location, and their lack of a pressing need to keep up with a modern lifestyle. Therefore we feel that rural locations wouldn’t result in as much business for our establishment as other possible locations.

The report bears the imprints of many people. There are many kinds of helping hands, to which I owe my sense of gratitude. So, I express my appreciation to all those, whose thoughts and insights helped me in understanding and completing my training. First of all I would like to thank my training guide Mr. Pradeep Reddy, who helped me throughout my project. I express my sincere gratitude to Miss Bindiya Jain- HR for her stimulating guidance,

Edwin Van Dusen, Brian Fox and David Welch (MBAs 2004) prepared this document under the supervision on Professor Sonia Marciano. Copyright © 2003 by the Kellogg School of Management. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording, or otherwise – without the permission of the Kellogg School of Management.

Information is presented according to standard report format and includes: o Title page, which includes:

With the global market more and more open, a lot of goods begin to export and seek large areas to sell. Thus now has a good opportunity for soybean milk power selling in global market. UK has about five thousand and eight million populations and it is a developed country, so people with high standard consumption level. Beside these, British people demand for drink in high rate. According to

Anyone who loves eating cereal understands the satisfaction that comes with each refreshing spoonful of milk-drenched grain clusters. This means that at any moment that one thinks of eating cereal for breakfast then milk must be included and this brings the assumption that milk is a complement to cereal. Considering how complements relate it implies that when more people start eating cereal for breakfast then the quantity of milk demanded will increase. This will lead to a higher demand for milk causing a shift of the demand curve to the right. With this shift the price and quantity of milk will increase.

Preparing a project of this nature is an arduous task and we were fortunate enough to get support from large number of persons to whom we shall always remain grateful. With immense pleasure we would like to express our sincere thanks and gratitude to Prof. Bhavin Pandya, Project Guide & Faculty Member, S.V. Institute of Management, for having given us

| ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project.It is always a difficult task to acknowledge all those who have been a tremendous help in an academic project of this nature and magnitude. The successful completion of the project is accredited by those people who made it possible.Nevertheless, I would like to extend my sincere gratitude towards the people who have devoted their time and ideas and played an individual part in the making of this project. It is indeed a great pleasure and

I would not forget to remember Prof. Suresh Pattanayak, Prof. Rupesh Kr. Tiwari and all faculty members for their unlisted encouragement and more over for their timely support and guidance till the completion of our project work. I heartily thank our internal project guide, Dr.R.S.Mohan, Dean , Department of Management, for his guidance and suggestions during this project work. I am extremely thankful to all those persons who have positively helped me and customers who respond my questionnaire, around whom the whole project cycle revolves.