Soybean Milk Enter the Uk Market

Communication is define as “Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees”

Malaysians are now living their life more with health concern which everybody understand the importance of consuming milk to gain calcium and to strengthen the bones, so the demand for Dutch Lady milk has been increasing tremendously. The fact that Dutch Lady has been struggling for the company underproduction issues as they cannot cope with the problem of demand is actually more than supply. In order to stay competitive in the market the company must find the solution to meet customer demand in the market.

Throughout our lives we have been told that milk is good for our body and helps to toughen our bones. Drinking milk started when people domesticated animals for food, which happened around 7500 years ago in the central Balkans and central Europe. By that time consuming milk was not as common as it is today. It was only farmers in some specific regions that were using cow’s milk. Milk’s market grew the mass production of meat in the 15th century. Afterwards in the 17th century, the idea of eating out and going to restaurants was born and fast food industries, started using animal’s meat for producing their meals. The rate of milk users grew with the rate of meat users and milk’s market got bigger and bigger every day. Mothers

With the continuous Positive growth for the of our economy (GDP growth and one of the fastest growing consumer spenders) it will become a factor in AMC’s increase in sales because Filipinos will become less price sensitive in buying their milk products they are willing to spend more on perceived benefits and the level of being price conscious are slowly becoming relaxed and they are more willingly to spend in addition Alaska’s products are affordable. The rise of the “Lifestyle on the go and healthy consumption” trend among Filipino consumers also give rise to Alaska’s milk products with their products having ready to drink properties and also milk itself naturally has healthy benefits to the body of an individual. The continuing effects of El Niño in the country have positive and negative effects for Alaska milks products. The positive effect is an expected increase in their canned evaporated milk products which is used by Halo-Halo makers in our country especially during hot season. The negative side of this phenomenon is we all know whenever the temperature is high milk products are easily to be spoiled. The regulation of the Government to Junk food drinks (soft drinks and artificial juices) gives rise to the milk product as a healthy alternative to the said regulated drinks. The Government’s regulation on breast milk feedings can be a threat to manufacturers of

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

Milk is healthy for humans because milk contains essential nutrients for bone and muscle growth. First of all, muscles need protein to grow. An eight ounce glass of milk contains a total of eight grams of protein, that is one gram per ounce. This would be equivalent to eating roughly one cup of peas. When considering milk and peas it seems that milk would be the better choice. Likewise, the ANH-USA also explains that California has higher standards for components one percent and two percent milk such as the amount of calcium in milk. This means that California uses more calcium in their milk than is required. In summary, milk is the better choice if you want to get enough protein and calcium for your bones and muscles to grow.

The section covers background information, core products/services, mission and strategic objective, SWOT (Strength, Weaknesses, Opportunities and Weaknesses) analysis and targeting strategy of the company.

All the task and transaction that requires more than one person can only be successfully completed with communication. Communication is sending and receiving information between two or more people. Human communicate with others not only face-to-face communication but also by giving information via Internet and printed products such as books and newspapers. The significance of communication is like the importance of breathing. Of course, communication helps to getting knowledge and forms relationships between people. Communication not only helps to spread knowledge and information among people but also makes it easier and faster to contact with people around the world. Undoubtedly, the sharing knowledge and information process cannot function without communication companies cannot operate and humanity will be drowned in the abyss of ignorance.

According to Dr. Michael Klaper “The human body has no more need for cow’s milk than it does for dog's milk, horse's milk, or giraffe's milk." Milk has been determined to do humans more harm than good. Cow milk is a fluid secreted from a female mammal both by hand and mechanically. Cow milk is genetically one of the unhealthiest forms of milk for humans. It contains genetic manipulation, antibiotics, and unnatural high-proteins that can cause severe health complications in humans such as an allergic reaction or calcium deficiency.

Soybeans grown in Illinois have a global impact by their variety of uses and products that soybeans are used for. ONe major use of the soybean is in agriculture. Soybeans are used to help feed livestock such as poultry Beef and swine. The soybean is a high protein and offer s amino acids that help balance the reaction. Soybean meal is also fed to fish on fish farms. Soybean meal is cheaper than fish meal and also better for the fish because it is digested easily which helps the fish turn the digested protein into body weight more efficiently. Soybeans also have a use for human consumption other than the use of livestock feed There is cooking oil that is made from soybean oil. Soybean oil is also found in mayonnaise and certain dressings.ASA

Marketing communication is mostly known as “ the process by which the marketer develops and presents an appropriate set of communication stimulus to a defined target audience with the intention of eliciting a decisive set of responses”( Yeshin, 1999). Therefore, it is the process whereby thoughts are shared and meanings conveyed in a convincing manner by an organization to its target audience for the patronage of their product and services over their competitors with the use of the promotional mix.

Milk is one of the most commonly consumed drinks in the world today, but it rarely occurs to people to think about where their milk is coming from and how it is produced. The production of milk can bring up several ethically concerning questions, as well as health concerns. In the milk industry, the mistreatment of animals is a prevalent concern. Once learning the facts of milk production, one may begin to reconsider the extensive role that milk plays in one’s diet. Many people also fail to consider the implications milk will have on our future. Milk has been shown, from a health standpoint, to cause health concerns if exposed to cow milk too early in life. Scientists have also even begun to find that the drinking of milk has caused a change in the human genome over time. The future of the milk market is another area to investigate. The demand for milk continues to grow, as does the market which can affect us in many different ways including, economic, health, environmental, and ethical. After researching, I have concluded that from an ethical standpoint the production of milk is not worth risking the problems it causes to the animals during production. It may be beneficial to reconsider the way milk is produced as opposed to stopping the production of milk.

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

Powdered milk would be beneficial to the majority of people in China because of the accessibility and the various nutrients it offers along with shelf life. It is currently being used in the manufacturing of baby formula as well as candy so this dismisses the trial and error phase. The product is and had been made available in situations where countries are in desperate need of nutrients with a lack of storage facilities. All considerations will be geared to avoiding any type of catosphery such as in the case of the one which occurred in the country in 2008.

Have you ever had soy milk? I have not, and am curious why I haven't. I have seen many commercials advertising soy milk, where the actors, or maybe they're identified as real people and not as actors, except I think that actors are still real people, but I digress. Some people rant and rave about soy milk; although I have not encountered many, that, though, could be more of a reflection of my homogeneous community. With the recent abundance of allergies, soy milk is now well known by those who are dairy free. After a little bit of research I have found that soy milk is significantly more expensive than "regular from the cow" milk for most Americans. Soy beans are very inexpensive, but the dairy industry has the advantage of economies of scale