Marketing Activities Of The Non Governmental Organisation

2285 Words10 Pages
CHARITY NAME: ENABLE SCOTLAND
REGISTERED CHARITY NUMBER: SC009024
CHARITY TYPE: NON GOVERMENTAL ORGANISATION

This essay will firstly critically analyse the marketing activities of the non-governmental organisation ENABLE Scotland, which is Scotland’s leading charity for children and adults with learning disabilities (ENABLE Scotland, 2015). This will be achieved through the use of various business models such as SWOT, PESTLE and STP. The information researched and discussed in depth in the first half of this essay will then be used to help develop a one year marketing plan which will then aid the organisation in reaching its main goals and objectives. With around 120,000 people in Scotland suffering with learning disabilities ENABLE Scotland strives to help and encourage every person to be able to have the choice to control and live the life that they wish to. The charities vision and mission statements are listed below.

Vision Statement ‘Every person who has a learning disability will have the choice and control to live the life they choose’

Mission Statement ‘We will campaign with our members to improve the lives of people who live with learning disabilities. We will work with our customers to create personalised services that reflect our values and enable customers to achieve their goals.’ (ENABLE Scotland, 2015)

The charity has three main objectives which are to ensure that people who suffer from disability receive the same opportunities in life as
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