Introduction
Apple Inc. is a multinational corporation that produces and markets a wide selection of Electronic devices, Hardware and Software and a range of other consumer goods. Apple mainly known for its innovation and cutting edge technology in the 21st century has touched new heights and achieved huge financial growth as well as brand image progress. The Apple brand was named the best and the most trusted during 2012 and attained massive growth in its stock market as well (Benzinga 2012).
Apple was most important organization worldwide on Monday 21st August 2012 as far as global business segments. Heading into the last hour of exchange, the stock had scaled better than 2 percent to provide the organization a business top of over
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Apple is run such a start-up in-spite of 60,000 staff members. Engineers and product specialist’s effort in little groups to have the start-up state of mind. This limit provides for them the perception that the organization is a start-up. The organization does not follow modern management plans. For example it is planned and structured in terms of functions but not products. Workers are active about their work, yet they do not have leisure times or long break (Benzinga 2012). They devote their own money at food stations and use the gym as rare exercise.
History of Apple
Apple started in 1976 by Steven Wozniak and Steven Jobs as a computer company. Jobs and Wozniak had been friends in high school. In the year 1975, they were members of The Homebrew Computer Club, a now-legendary group where electronics supporters met to discuss the Altair 8800 and other technical topics (Nik Rawlinson 2015). Wozniak joined forces with Jobs to make personal computers in Job’s garage. That effort started out as a shoestring operation and quickly became successful. In 1977, the pair presented a relatively modern-looking computer in a plastic case and incorporated as Apple Computer that same year (Rouse 2009). In the last decade, Apple has expanded into a very complex company that specializes in much more than just computers. In 2001, Apple broke the obstacle with the iPod, eventually becoming the mainly market leader in music players as well.
One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a
Apple as explained above was founded by Wozniak and Jobs who began with the first edition of the Apple computer where for startup cash, they sold a van and used Job’s family garage as their shop premises in Los Altos, California This same garage harbored the great development of ideas and innovation techniques that resulted in the success of Apple till today (Mittan, 2010). Wozniak was the brilliant mind that invented the Apple computer while Jobs advertised and located a buyer for their first computer. From the same garage, they made and sold fifty computers that represented the commencement of Apple’s product line
Apple Inc. was created and developed by Steve Wozniak and Steve Jobs on April 1, 1976 in Cupertino, California. These two men created their first computer machine and sold their first one that year. Then came the Apple 2, then Apple 3, and so on until today when they now have both desktops and laptop computers.
Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously
Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company is best-known for its Macintosh line of computers, the iPod, the iPhone and the iPad.
We chose to research Apple Incorporated, one of the most innovative companies of our generation. It is safe to say that nearly every one in the US and many foreign countries have used or at least heard of Apple products. We will be looking at the macroeconomic variables that impact Apple’s business as well as how the current developments in the industry have impacted Apple’s financials and we will also look at how Apple competes with other firms in the same industry.
Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which
Apple Inc. is a computer and technology firm in which has experienced many successes and failures throughout its history. Currently, Apple is well renowned throughout the world experiencing unparalleled success from various innovative products. Moreover, Apple:
Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing.
Apple, Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players (Forbes Media LLC, 2016). The Apple Corporation offers a wide variety products and services such as the iPhone, iPad, and Mac computer. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 (Rawlinson, 2016). The original Apple computer was to be priced at a meager $666.66 for consumer purchase and $500.00 wholesale.
Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.
In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.
Apple Incorporated in the short term can be a major leader but in the medium and long time if it does not maintain its leadership will be a yardstick to be used by consumer in assessing other players in the industry and also minimise the profit margins of its competitors.
Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).
Apple Company from this analysis has a competitive advantage in the e- commerce market of possessing the hardware product and software service lines. The closest resemblance to apple market strategy when dealing with products comes from the Amazon Company, because their scale of operating activities and sales force is similar to that for Apple Inc. Fortunately the product or service that is best positioned in the market is that from Company of Apple, who are present on both physical and online e-commerce marketing. The company holds the largest market share and has the best year on year growth. Customers have commented that the durability of products and services are much more improved when compared to others in the all industry, and the issue raised both Apple Company and Competitive companies both have a much concern on presence and e-loyalty of the customer base.