Marketing Analysis : Apple Inc.

Decent Essays
Apple Inc. is a multinational corporation that produces and markets a wide selection of Electronic devices, Hardware and Software and a range of other consumer goods. Apple mainly known for its innovation and cutting edge technology in the 21st century has touched new heights and achieved huge financial growth as well as brand image progress. The Apple brand was named the best and the most trusted during 2012 and attained massive growth in its stock market as well (Benzinga 2012).
Apple was most important organization worldwide on Monday 21st August 2012 as far as global business segments. Heading into the last hour of exchange, the stock had scaled better than 2 percent to provide the organization a business top of over
…show more content…
Apple is run such a start-up in-spite of 60,000 staff members. Engineers and product specialist’s effort in little groups to have the start-up state of mind. This limit provides for them the perception that the organization is a start-up. The organization does not follow modern management plans. For example it is planned and structured in terms of functions but not products. Workers are active about their work, yet they do not have leisure times or long break (Benzinga 2012). They devote their own money at food stations and use the gym as rare exercise.

History of Apple
Apple started in 1976 by Steven Wozniak and Steven Jobs as a computer company. Jobs and Wozniak had been friends in high school. In the year 1975, they were members of The Homebrew Computer Club, a now-legendary group where electronics supporters met to discuss the Altair 8800 and other technical topics (Nik Rawlinson 2015). Wozniak joined forces with Jobs to make personal computers in Job’s garage. That effort started out as a shoestring operation and quickly became successful. In 1977, the pair presented a relatively modern-looking computer in a plastic case and incorporated as Apple Computer that same year (Rouse 2009). In the last decade, Apple has expanded into a very complex company that specializes in much more than just computers. In 2001, Apple broke the obstacle with the iPod, eventually becoming the mainly market leader in music players as well.
Get Access