Marketing Analysis : Coca Cola Company

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The part I wrote about was on the customer 's perspective and on how to increase revenues for the Coca-Cola Company. Coca-Cola is a much loved product in the U.S.A. and in other countries. Coca-Cola is the most consumed soda pop in the world today. The company was founded by John Pemberton in the 1886. The logo for the company does has changed from when the company first started but, in years today it is not that different from the 1886. They still keep the same form of the lettering. The company can increase their revenues by making sure they retain their customers and increase customers that buy their product. The company can also make sure that they increase their revenue and customers by analyzing the company’s price on materials and sales, quality of products and services, product innovation, and improvement in customer service.
At the Coca-ColaStore.com, they strive to provide us with the best customer service possible. They have a customer service operation is where the company 's employees help with the customers satisfaction. They have this saying at the Coca-Cola Refreshment, “happiness is more than something our consumers hold in their hands. It’s something they take away from every interaction.” Customer service has a mission to continue to improve their customer satisfaction, installation and resolution cycle time and overall operations effectiveness. They want to make sure that they make each and every transaction are remarkable to the world-class brands that
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