Marketing Analysis : International Marketing

When marketing to any foreign country a marketer must evaluate the population, worker shortage, age range, immigration, geography as well as cultural implications such as culture, values, rituals, history, technology, religion, school, government, language (symbols), beliefs, and cultural sensitivity (Cateora 98-126). However, the marketing implications between a country whose population is stable, versus one whose population is increasing rapidly, differ vastly. When looking at a country such as Uganda, the marketer will first notice it’s extremely fast growing population. A rapid population indicates Uganda has poor literacy and education levels, has many unskilled workers, and small incomes. According to Export.gov, Uganda has high

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

Hence these markets play a pivotal role in influencing the world’s economy as it consists of 82% of the world’s population. With 82% of the world’s population under its belt, this market poses an exceptional potential for business development. By 2020, these markets economy is predicted to develop three times faster compared to an advanced market (The World Bank 2016).

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

For small developing countries unable to manufacture necessary items the world market presents an opportunity to obtain those items. Even being able to subsidize a country's food resources or modernize a country's food production can change an entire nation's economy. For countries who have an abundance of certain resources being able to trade them

Many factors influence this BRIC nation’s growing market share. In order to understand the market one must explore the country itself, it’s culture and current Political, Economic, Social and Technological advancements.

The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of a country’s environment for possible adaptation, and develop a strategic market approach. One further use of the information collected in the preliminary analysis (cultural analysis) is as a basis for country notebook. A country notebook includes a Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis.

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

Introducing a new product or service into a foreign market is a significant business achievement. As a matter of fact, there are a few things that companies have to face when it comes to globalization. This essay will deal with luxury products, and more particularly with high-end jewellery from the French brand Cartier. These products will be launched within the Chinese market, as it is close to become the largest luxury market in the world. In order to make this project as successful as possible, this essay will be divided into two parts. On the one hand, we will be analysing the marketing environment of the Chinese market by identifying major market opportunities. Also, the selection of a suitable target market for

International Marketing Research Conducting An Industry Overview: In order to conduct international market research for a retailing firm entering a new country, it is important to identify the overall industry growth trends and upcoming market changes of that particular market and to consider the situation of the retailing industry at the international level. As the competition in the retail industry is growing, at the domestic as well as international level, there is a need for structural reform and change in the business model of the industry. It has been noted that the recent developments in technology, especially in information technology sector, has directly influenced the retailing industry. The retail industry has been the major consumer of new technology and therefore any change or development in technological terms has a direct influence over the industry. With improvements in technology, retailing firms begin to adopt new business processes, which were new to their traditional business setup. There has been an increasing level of use of the electronic data interchange system, which helped the retailers to effectively process their business information and maintain records of the whole setup at a single location. This allowed them to make timely and effective decisions, as the information was easily accessible to them allowing them to keep a close watch on their businesses. Use of newly developed technological devices such as laser & self-scanning devices and point

To start with a generally known fact, each firm uses its own type of marketing strategy. Therefore, companies in different countries must think about their marketing strategies relative to different cultural values, for instance the mentality of a foreign country’s population as well as their demands and needs. We can divide marketing into three dimensions – domestic,

3.1: Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix.

Explain the stages that are typically taken by a firm moving from a domestic business to an international?