Marketing Analysis : Movado, A Company

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand is built around the idea of using high quality healthy ingredients in their products while creating a unique environment that customers will enjoy and want to return to. While most frozen yogurt competitors are just entering the Chinese market, Yogen Fruz is already established

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

The organizational culture of Bremont, is influenced by the communications. Communications in this case, influence Bremont, through the events that have happened in both of the brothers lives, and a love for aviation to inspire the interest of making luxury wrist watches. The brothers since had a career, in restoring vintage aircraft. They were inspired, by their father’s passion of engineering and watches. These things all tied together, and the fact that the wristwatch was invented for pilots, influence the culture and background for Bremont, making wristwatches, also with airplane parts. What could be taken from this is that, aviation had influence the behavior of this business to start making wristwatches, particularly those watches made with certain airplane parts.

With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies:

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the emphasis placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.

Ocado, as the world’s largest dedicated online grocery retailer and has been voted as the best online supermarket in the UK since its foundation in early 2000 by Tim Steiner, Jason Gissing and Jonathan Fairman. (Which?, 2014) With rapid expansion of the business, it develops and operates a unique business model which only focuses on customers’ online shopping and emphasises the partnership with Waitrose. There are a range of products offered in Ocado, not only for its own brand groceries from the Waitrose supermarket chain but also there has a selection of name brand groceries and other items, such as flowers, toys and magazines, a range of Carrefour 's products are sold via Ocado website as well. Ocado is aiming at improving the customers’ shopping experience and changing the way people shop for groceries. Aligning the interests of customers, investors and stakeholders to deliver a long term shareholder value, that is the strategic objective of Ocado Group plc. (Ocado, 2014) This report will undertake a detailed analysis using financial ratios from an evaluation of its profitability, financial position and cash flow to formulate an overall view of the company’s financial performance and position from its financial statements.

General Mills is a company that has strategically developed and growth through mergers and acquisitions. Mergers are the fusion of two companies that join forces to compete in the market. There are two types of merger: Horizontal merger on which the company acquires a competitor and vertical merger, on which the fusion is with a supplier. Acquisitions, on the other hand occurs when a company buys another company and become the property of the buyer. Thorough study of the market has made General Mills maintains a leader position on the food industry through more than 100 years in the market. According to a business encyclopedia, Strategy is a plan a company develops to reach a determine objective and reflects the company’s strength,

The firm does not have to deal with the pressure of shareholders who require short term benefits in order to show a profit from their investments through the redistribution of dividends. On the contrary, Rolex got the opportunity to reinvest the benefits in the company to improve distribution and after-sale services and to increase research and development. Rolex employs about 6000 people worldwide of whom 3300 employees are based in Geneva, setting Rolex as one of the main employers and tax payers of Geneva. They are selling around 750000 watches each year for an estimated turnover included between 2.5 and 3 billions, Rolex is the first brand of the luxury watch industry in term of sales (factory price). Moreover, Rolex possesses 22 subsidiaries companies spread all over the

Joe attended Pacific Northwest College of Art and majored in graphic design with focus on multimedia. He was awarded Outstanding Student in Multimedia in 2000. In his spare time Joe

Luxury branding is one of the great magics of this age. By applying sophisticated psychological principles, whole peoples accept what is essentially a powerful delusion. The marketing wizards persuade a man that is sitting in a business meeting that his Rolex watch gives him a leg up on the other managers in the room. It says to everyone in the room, ‘my superior professional skills have allowed me to purchase this watch,’. No words are exchanged just a quiet confirmation of superiority.

Quiksilver, Inc was founded by two Australians Alan Green and John Law in 1969, the company is ranked globally as one of the leading manufacturers of surf wear and boardsport related equipment. Quiksilver designs, produces and distributes clothing accessories and products related to young-minded people, and develops brands that represent casual lifestyle inspired by the boardriding heritage.

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.