Marketing Analysis : Movado, A Company

1485 WordsOct 14, 20166 Pages
Movado, a company established in 1881 by Achille Ditesheiem, has become one of the top luxury watch brands in the world today. Movado has always continually been innovating in all aspects. Movado 's historical success gives a strong background financially, technologically, and strategically. An analysis of the brand, the history, the present, jobs of high managers, customer responses, and incites. Will be presented with through details and examples. After the analysis, we expect to understand how the hierarchy of Movado created the one of the largest names in the watch making industry, the struggles faced by the company and what it takes to strategically plan such a big brand. Along with that we want to learn why Movado is able to attract…show more content…
They own sales and distribution centers throughout the world. Currently, Efriam Grinberg, is the chairman of the board of directors and is also the Chief Executive Officer of the company. Alongside him, Ricardo Quintero is the President and Sallie DeMarsillis is the Chief Financial Officer. Movado lives by the words Elegant, Innovative, Iconic, and Celebrated. Today, they continue to carry out the meaning of Movado, "Always in Motion". They create new, elegant, technological watches while remembering the roots in which the brand came fourth. Currently, they have a list of different business units running with Movado matches such as, Coach, Hugo Boss, Juicy Couture, Lacoste, Tommy Hilfiger, and Scuderia Ferrari. In the current state, Movado and the different SBU 's have some of the biggest brand names and products of the century. During the course of Movado 's business, a few failures have come up during the tenure. First, product problems such as Delirium watch had some errors. The planned watch was too thin and had some technological issues with it. Legal issues between Nathan Hewitt and Gedulio Grinberg arose when Grinberg was accused of copying the museum watch that Hewitt designed. However, in court Gringberg 's product was determined to be different and charges were dropped. Gedulio Grinberg was an immigrant from Cuba. He struggled at first to become a successful watch salesman. In the bibliography of Gedulio Grinberg found on the
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