Marketing Analysis for Nintendo Wii
“The central premise, it is best to zig when others zag”
-Satoru Iwata, CEO Nintendo 2002
Company Background/Product
Nintendo is a consumer product that is literally changing the game, and this is only the beginning, whether veteran gamers like it or not. Nintendo Wii attracts new customers, old people, young people, girls who do not already play video games and people who look down on them.
Founded by Fusajiro Yamauchi in 1889, Nintendo started in making