Marketing And Service Management : Mercedes Benz

3485 Words14 Pages
MARKETING AND SERVICE MANAGEMENT
FATIMA MOHAMMED DANMADAMI
@OO431319
GLOBAL MANAGEMENT
MODULE SUPERVISOR: DR. PETER REEVES

Mercedes Benz marketing mix in Nigeria

TABLE OF CONTENT
Cover page………………………………………………………………………………1
Abstract…………………………………………………………………………………..2

SECTION A
Introduction……………………………………………………………………………….
Marketing….………………………………………………………………………………
Marketing mix…………………………………………………………………………….
Price
Product
Place
Promotion

SECTION B
Mercedes Benz marking mix in Nigeria
Price
Product
Place
Promotion
Conclusion
References

ABSTRACT
This report attempts to critically examine the various marketing analysis from past research works and journals using Mercedes Benz for evaluation purposes with focus on Nigeria as a case study. For easy understanding, it is divided into two sections. The first section will examine how the company might have applied the marketing mix theories using suitable academic texts. The second part of the report tends to investigate the marketing mix strategies adopted by Mercedes Benz in Nigeria. This part also gives an insight on some of the modus operandi of the company procedure in cutting across its customers, some of the company’s strengths and weaknesses using the SWOT analysis.

INTRODUCTION
The coming of the 19th century witnessed

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