Marketing Article Review

848 Words4 Pages
Marketing
Management
CIA

By
Anurag Sipani
Kartik Pradeep
Anand Agarwal

The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

Apple Company has applied marketing concept into their business. As we know, the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do.

The marketing concept used by the Apple Company divided into 3 categories, which are customer oriented,
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The purposes of recycling are to reduce toxic products, increase durable products and save resources.

The Product Concept: The "product concept" prevailed from the time of the industrial revolution until the early 1920 's. The production concepts was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products.

Toyota is an example of a company, which uses the Product Concept. The cars manufactured by Toyota are of supreme quality, which also yield an overall good performance. They do not compromise on the seating comfort and luxury in the car. At the same time, they manage to give a good mileage, which is a necessity in the Indian market. Although their prices are slightly higher compared to other competitors such as Hyundai, Maruti Suzuki and Honda, Toyota is still a primary choice for many of the middle class families. Some of the high selling cars of Toyota in India include Innova, Altis and Fortuner. The highest selling Toyota car around the world is the Prius which is a hybrid car made to save fuel. This car can be charged and is very efficient at the same time. The servicing of the car is also one of the key features why Toyota cars rule the market. It is very affordable. Added to this, Toyota recently introduced a 60 minutes servicing option for those who are always on the
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