Marketing Article Review

Marketing - Marketing is the ways a business approaches a customer in order to persuade them to buy their products. Apple market in various ways. They use TV adverts, billboards, catalogues and flyers which are all effective ways on how to approach customers in order to sell products to them. This is effective as it keeps consumers interested in a business’s products and it asks customers on how the business how it could improve, this could make consumers happier with the store.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time.

For example, Apple Company applies this intensive strategy by selling more iPhones and iPads to its current target markets. Apple Company used promotion through various websites and media outlets. This intensive strategy enables Apple to reach customers in all market segments. Also, the Apple Company uses market development strategy. Market development involves creating new markets for new products. Apple Company applies this strategy by mandate new sellers in markets where the company does not have any presence. Apple Company implements the market development for intensive growth strategy through new products. For example, the company innovates to offer goods like Apple watch, which is an entirely new product line for the company. Through Apple watch, the apple company develops its reach in the smartwatch market. Innovation is the heart of Apple Company. to development its application of this generic strategy, the apple company must penetrate markets, especially developing countries where Apples company market reach is still limited. The main strategy of Apple Company is product development and market developments are second and third in priority, respectively. The Apple Company is strong in product development through innovation. And emphasize more on market penetration and market development. About these strategies Apple Company become successful and can improve resilience against aggressive competitors like

Marketing is a management process by which a concept of a good or service transform into a product for the customer. Every business success lies on it marketing. Marketing has been defined differently by different authors but two most accepted definitions of marketing are that given by the UK’s Chattered Institute of Marketing (CIM) and the American Marketing Association (AMA) as follows:

Marketing Concept The marketing concept can be defined as the idea that an organization should strive to satisfy the needs of customers, while also trying to achieve the organization’s goals.1 The marketing concept is about matching a company 's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses have to take into account their competitors, as well as changes in the political, economic, social and technological environment. The before mentioned factors must be taken into account as an organization tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the

Apple wants to expand sales to clients who do not own products. Produce hassles free products for the enjoyment for customers. Become the leader in the mobile market. Strategy: Expanding the company’s distribution network to hit more consumers. Continue to invest prudently in Research and Development. Become the mobile leader.

Recycling is a very essential and crucial process in our world today. The term recycling means that waste can be converted into new products instead of being discarded. As the population continues to grow, humans are using more and more products. In order to reduce the amount of waste on planet Earth, and to preserve its resources, recycling is significant. Not only does recycling allow the environment to thrive, but it also allows living people to thrive as well. There are many materials that can be recycled. Plastics, electronics, aluminum, food and glass are only but a few products that can be recycled. Recycling can benefit our environment in numerous amount of ways. However, without recycling, negative impacts on our environment can occur. Some of these effects include pollution whether it is air, land or sea, depletion of natural resources and even an increase threat to global warming. Therefore, recycling is extremely important to sustain our environment.

| The marketing concept stresses the commitment to satisfying customer needs and wants with an entire range of marketing tools, not just selling or advertising.

Apple implemented the marketing concept by focusing on customers’ needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.

Convenience Products - products a consumer needs but isn 't willing to spend much time or effort shopping for.

(LO1) Marketing concept is defined as “is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those

The definition of Marketing in the eleventh edition of Marketing: An Introduction is stated as the process by which companies create value for customers and build strong customer relationship in order to capture value from customers in return. How does the corporate world successfully merge with marketing to satisfy the consumers’ opinion of value? By designing a customer-driven marketing strategy. One theory from The Times 100 states that Effective marketing demands the identification and understanding of target markets. Having a clear understanding of target markets create an entry into providing a product that will sell.

            The Marketing Concept.  This is a business philosophy that challenges the above three business orientations.  Its central tenets crystallized in the 1950s.  It holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.  This philosophy is the foundation of consultative selling.

Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companies identify incoming changes and prepare itself to exploit them. The marketing concept is about matching a company’s capabilities with what the consumer wants. After World War 2 customers had more money and could afford to be more selective when