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Marketing Business Communication

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1.0 Introduction Communication is any behavior, verbal or nonverbal, that is perceived by another. (Dwyer 2006) business communications are purposive interchanges of ideas, opinions, information, instructions and the like, presented personally or impersonally by symbol or signal as to attain the goods of organization. (Rosenblatt, Cheatham & Watt 1992) Today, the organization is growing more complex and the business is growing larger, because of this, the communication is necessary for passing information between people working in the same organization, it provides the critical link between core functions. As Robert Kent, former dean of Harvard Business School has said, ¡°In business, communication is everything.¡±(Blalock 2005) In this …show more content…

Not all information with in an organization, through formal channels often it travels in informal channels.( ibid) the informal channels are usually based on the relationship in which individuals talk about work when they are having lunch, meeting beside the natatorium, working out, golfing or carpooling to work. 6.0 Effective Communication Makes More Benefit The organization is made of people. The good communication skills are necessary and important for the employee, according to the report: The National Commission on Writing estimates that American businesses spend $3.1 billion annually just training people to write. (Blalock 2005) We can see that those companies spend much money to retrain their employee, if the employees have good communication, the companies can economize the money. 7.0 Multi-cultural Workshop Make Communication More Important Today, companies are growing multinational; a successful company is realizing the advantage of use the creativity, talents, experiences and perspectives of a diverse employee base. Because of this advantage, the employees are different in age, race, ethnic heritage, gender and sexual orientation. Good communication is the key to build trust, promote understanding and motivate others. 8.0 The Economic is Becoming Global In the 21st century, the companies are growing multinational as I just mentioned, the companies will want to confer with another or

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