Marketing Determining Needs and Wants and Satisfying Them, Not Creating Needs and Wants

[MARKETING TODAY] January 24, 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase, the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods, services, organizations, people, places, and ideas. 5. A firm can anticipate demand through marketing research and sales forecasting activities. 6. A firm can stimulate demand through offering credit and by expanding a product’s distribution to include additional retailers. 7. Installation, alteration, and repair services are all

What we love about marketing is that it is a continually in a state of evolution. From email and mobile to the real-time web, to social acquisition and personalization capabilities, marketing technology innovates and improves.

Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business

| The marketing concept stresses the commitment to satisfying customer needs and wants with an entire range of marketing tools, not just selling or advertising.

'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.

Ever since companies began manufacturing their products in large quantities, they have needed to convince consumers to buy the product. Before WWI, most consumers were happy to purchase a manufactured product because it was cheaper and convenient. However, as more companies began offering more and more goods, businesses needed to stand out from the crowd in order to make a sale. Over time, Marketing has changed and evolved to become an integrated function of many companies today.

P. Tailor of the www.learnmarketing.net see that: 'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customers.

Necessity can promote innovation in many various forms. This can include creating a new siege weapon to invade an enemy city, or create a weapon of mass destruction in hopes of ending a war sooner, for example: in World War 2 the United States created the atom bomb to do just that.

As a personal definition, marketing is a strategy to promote consumer awareness and positive feelings towards a brand or product in order to encourage the consumer to purchase or use that product. In more specific terms, the American Marketing Association (2012) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A simpler definition of marketing, as identified by the U.S. Small Business Administration (2012), are the activities and strategies that result in making products available that satisfy customers while making

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

Children are the angelic offspring destined to grow up as strong characters to their society. It is an instinct to protect and guide them with the purest intent to lead them towards a better life and upbringing. Children are impressionable; they see the world around them, take everything in, and grow from their experiences to adulthood. When creatures of the dark are under their beds and in their closets, the older and wiser come bravely to face any sweater monster, or Furbie that starts talking to them from the toy box at obscene hours of the night. However, there is a darkness that snakes its way into even the lives of those brave adults, slipping under in disguises, passed every ‘Is-This-Safe?’ radar, and corrupting the habits, growth and learning of kids everywhere. Companies use a form of almost-mind control to trick customers of all ages into buying products. Marketing is hindering the world from utopian society because it uses children as middle-men to their families’ wallets and ruins their ideas of self-respect.

In a world where every e-mail, every petition and every event we plan competes against other persuasive needs, the skill of persuasion is crucial. Obviously, you may google persuasion” that is “and examine for hours. Just how do you know which to toss and which advice to take?. Believe it or not, concepts of persuasion remain constant. The recognized expert in marketing and effect is John Cialdini, whose Influence: The Psychology of Marketing, ground breaking work, retains a copyright date of 1984. (Budzowski, 2012)

Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).

Necessity is the mother of invention' is an oft-quoted saying. But now-a-days the reverse of

Marketing is defined as the process by which companies supply a valued product or service to consumers and in return capture value from said consumers. The first goal of marketing is to attract new customers by providing a desired product or service. The second goal is to keep the current customer base loyal while continuously striving to increase that base.