Marketing Individual Assignment

The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other companies release new phones faster than the yearly refresh of Apple’s iPhones, but the latest isn’t always the greatest. It isn’t the technology that makes the iPhone successful, but rather the cool factor that the device expresses (Mintz).

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

II. Planning Stage - PM meets with VP of Tech to go over spec. The two collaborate to create a Project Plan including a Gant Chart or equivalent to determine team member deadlines (individual initiatives) four launch.

Explain the role that inductive and deductive reasoning play in the decision-making process. Analyze how emotion and culture affected the process. Describe the problem solving strategies that you would use to resolve the challenges associated with your selected scenario. Analyze the role of perception, attention, memory, and language played in your selected scenario. All Weeks DQs Included, 3 DQs for each week

There will be corrective action plan made by the Project Manager. The corrective action plan will be meeting with the team members and raise the issues mentioned by stakeholders. Each member’s performance will be evaluated and also include measurements for achieving the intended outcomes and anticipated timeline for

A SWOT (strengths, weaknesses, opportunities, threats) analysis exists for Kudler. This analysis provides insight to Team B of how to identify and manage Kudler's internal and external driving forces in working toward innovation. Such forces include environment, supply and demand, and organizational behavior and strategy.

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

The company developed an action plan to reflect which actions were required, including timelines and team leaders to those actions. This was to migrate from the Existing State to the Working Improved state. From there on, the company committed to the processes. Commitment meant getting accountability from individuals in the team, conducting regular daily five minute team meetings to show status against the plan and keep working and making improvements to the process according to their action plans.

Provide a description of a scenario in which this kind of decision between two choices, based on weighing their underlying attributes, applies in the “real-world” business setting. Furthermore, what are the benefits and drawbacks, if any, to this method of decision making?

They will create a bullet point list of things that they have to do as a team in order to complete the project.

-Who is the decision maker? (Remember: in analyzing a case you have to put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position).

According to the consumer feedback survey conducted by Nikon in 2011, the consumers considered Nikon digital camera as user-friendly, affordable price, well performance and good quality. The significant signal to explain this stage can be affordable price and good quality of the product.

Initial projections show that the current schedule will take 50 weeks to finish with a final budget estimate of $3.152 million. Although the project estimate comes in under budget, the time frame for completion extends beyond the acceptable 45 weeks. Before deciding which activities should be crashed, Bjorn and his team first need to have a clear understanding of the project’s priorities. To do this the team has first defined the project’s scope and decided to develop a project priority matrix. Defining the project scope sets the stage for developing a plan and its primary purpose is to define as clearly as possible the deliverables and to focus project plans (Gray & Larson, 2005).

5. What is the next step the team members must take in order to complete their project plans?

Usually, technology entrepreneurs are motivated to open a business because they believe they have an innovative product or service that meet a demand from society and can generate profit. Sometimes, their proposal are innovative indeed, and sometimes not. In this context, identify innovation opportunities and challenges are crucial to define the company’s business model and, consequently the plan for the success. This case study will evaluate the company Fairphone in this regard. First, we will introduce the company briefly followed by its business model. Then, we will present the SWOT analysis that will be the base for this study. After that, we will explain why we believe that Fairphone is a case of social and disruptive innovation. Next, we will indicate the concept of opportunity and challenges that will guide the analysis. Finally, the innovation opportunities will be detailed, including the possible counterpoints identified when appropriate, and the same will be done with the challenges before the case study conclusion.