Marketing Planning Process

9555 Words39 Pages
TABLE OF CONTENTS Content Page 1. Executive Summary 4 2. Corporate Mission 5 3. Summary of audit findings 5 4. SWOT Analysis 6 5. Marketing objectives 6 - 7 6. Marketing Strategies 7 - 10 7. Marketing mix decisions 11 - 12 8. Budgets 12 9. Implementation 12 10. Evaluation and Control 13 APPENDICES 1. Appendix 1 : Organizational background 2. Appendix 2 : Audit Findings 3. Appendix 3 : Gabriel’s credibility Matrix 4. Appendix 4 : Implementation / Schedule of activities 5. Evaluation Report 6. References 1.0 EXECUTIVE SUMMARY Zimbabwe Newspapers…show more content…
Economic • High unemployment rate • Underperforming economy • Less disposable income • Lack of borrowing facilities Social • HIV/AIDS pandemic • Growing use of internet Technological • Internet and satellite television Environmental • Government and pressure groups raise awareness of environmental preservation. Legal • Deregulation of newspaper industry 3.2 Competitive environment Zimbabwe Newspapers main competitors are Alpha Media Holdings and Associated Newspapers of Zimbabwe. 1. Competitive intensity: Less competitive as there are few firms holding large market share. 2. Barriers of entry: High, requires specialized technology and high minimum efficient scale. 3. Bargaining power of suppliers: High, few suppliers of newsprint and ink in Southern Africa. 4. Bargaining powers of buyers: weak buyers are fragmented, no buyer has influence over price or product. 5. Threat of substitutes: High because of television news, radio news, mobile news and other online news. 4.0 SWOT Analysis for Zimbabwe Newspapers Strengths • Strong brands • Innovative company • Favorable access to distribution networks Weakness • No customer
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