Marketing Research

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MK0011 – Consumer Behaviour Q1. Explain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists of a persons cognitions ie. the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. This knowledge &…show more content…
Describe three types of motivational conflict. Answer : Motivation in the workplace looks at "why." Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee 's motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation. Q6. A. What are needs? What are the various types of needs? Discuss their features. Answer : Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper "A Theory of Human Motivation" and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfil basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them. Answer : Maslow’s Hierarchy of Needs Maslow 's Hierarchy of Needs is a popular way of thinking about people 's needs. Developed by psychologist Abraham Maslow as
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