MK0011 – Consumer Behaviour Q1. Explain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists of a persons cognitions ie. the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. This knowledge & …show more content…
Describe three types of motivational conflict. Answer : Motivation in the workplace looks at "why." Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee 's motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation. Q6. A. What are needs? What are the various types of needs? Discuss their features. Answer : Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper "A Theory of Human Motivation" and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfil basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them. Answer : Maslow’s Hierarchy of Needs Maslow 's Hierarchy of Needs is a popular way of thinking about people 's needs. Developed by psychologist Abraham Maslow as
Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a
Maslow’s Hierarchy of Needs is a structural progression of psychological and physical needs. Maslow hypothesized that there were two distinct types of needs: deficiency needs and growth needs2. The deficiency needs,
In 1954, a professor called John Maslow published the very famous “Hiearchy of Needs," which outlines the basic principles needed by humans to succeed as people. Maslow argued that specific needs must be met in order to achieve success. The needs are: physiological, safety, love or belonging, esteem, and self-actualization. Higher-up needs, such as esteem and self-actualization, are more difficult to satisfy. This is because of environmental setbacks such as economic class, clothes, cars, social status/following, and housing.
Abraham Maslow developed a Hierarchy of Needs (appendix 3) which is used to understand human motivation, management training and personal development. This hierarchy is used to determine the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential.
Maslow’s Hierarchy of Needs: Maslow was a psychologist who lived from 1908 to 1970. He established a hierarchy of needs for all human beings in the setup of a pyramid. Those at the bottom of the pyramid had to be filled before moving up to the next level of needs.
Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.
The second level of the hierarchy is safety needs, which include, the need for security (financially,
Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and
Abraham Maslow’s hierarchy of needs model is implemented off a hierarchal pyramid which is renowned as one the most motivational theories, it is mainly incorporated with business dynamics, and it can also be used when relating to cultural diversity. Maslow 's hierarchy outlines in a hierarchal order as drawn upon by (Patrick.A.G, 2003) quoted by Maslow that the needs are ' 'Physiological, safety, social, self-esteem, and self-actualization ' '. The physiological needs are the basis that an individual will attain such as, basic human needs which incorporate survival, food and shelter. After the physiological needs have been met, safety and security is the next priority need on the hierarchy,
The affective component consists of the negative or positive feelings that a person has towards a given object. The behavioural component refers
A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.
Maslow posited a hierarchy of human needs based on two groups: deficiency needs and growth needs.
As previously discussed Maslow’s hierarchy of needs focuses on five main areas of human needs; physiological,
Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows-
Abraham Maslow (1908-1970) was an American psychologist. He made contribution to psychology today, but one of his most important contributions to the world today is creating the hierarchy of needs. Maslow’s hierarchy of needs was first introduced in a 1943 paper called “A Theory of Human Motivation”, published in Psychological Review. Maslow’s hierarchy of needs is five levels of basic human needs or motivators. These motivators are normally displayed on as a pyramid starting with physiological at the bottom of the pyramid, and ending with self-actualization. There are five levels of needs, and the pyramid breaks those needs into three different categories: basic needs, psychological needs, and self-fulfillment needs (Riccoio). Not only is Maslow’s hierarchy of needs present in a child’s home, they are also essential motivators for a student success in the classroom.