MK0011 – Consumer Behaviour Q1. Explain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists of a persons cognitions ie. the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. This knowledge & …show more content…
Describe three types of motivational conflict. Answer : Motivation in the workplace looks at "why." Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee 's motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation. Q6. A. What are needs? What are the various types of needs? Discuss their features. Answer : Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper "A Theory of Human Motivation" and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfil basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them. Answer : Maslow’s Hierarchy of Needs Maslow 's Hierarchy of Needs is a popular way of thinking about people 's needs. Developed by psychologist Abraham Maslow as
Maslow’s Hierarchy of Needs is a structural progression of psychological and physical needs. Maslow hypothesized that there were two distinct types of needs: deficiency needs and growth needs2. The deficiency needs,
Abraham Maslow developed a Hierarchy of Needs (appendix 3) which is used to understand human motivation, management training and personal development. This hierarchy is used to determine the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential.
Maslow’s hierarchy of needs is widely accepted in many social disciplines. However, it still has some weaknesses. Firstly, it is difficult to measure how people are satisfied in every level. There is no methods to measure precisely how satisfied one need is before the next higher need become operative. Secondly, in reality, people may seek different needs simultaneously, for instance, consumer would like to buy the car can offer safety and esteem needs. Thirdly, this theory doesn’t take account of age group consideration. Some old age people concern highest level of security,
Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.
Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into
Maslow’s Hierarchy of Needs: Maslow was a psychologist who lived from 1908 to 1970. He established a hierarchy of needs for all human beings in the setup of a pyramid. Those at the bottom of the pyramid had to be filled before moving up to the next level of needs.
Maslow created his now famous hierarchy of needs. Beyond the details of air, water, food and sex, he laid out five broader layers:-
The affective component consists of the negative or positive feelings that a person has towards a given object. The behavioural component refers
In 1943, Abraham Maslow developed a theory in psychology known as the Hierarchy of Needs. Maslow’s Hierarchy of Needs is mostly often used as a pyramid, as shown on the title page. One of the many interesting things that Maslow noticed, is the layers of physiological needs, safety and security needs, the needs for loving and belonging, esteem needs, and self-actualization, in that order(working from the bottom layer of the pyramid up).
Maslow’s hierarchy of needs can be presented in a pyramid, featuring the most basic and necessary needs for survival in the bottom levels. The hierarchy of needs says that we must fulfil our needs in a particular order; the lowest level must be fulfilled first before being able to move up the pyramid.
As previously discussed Maslow’s hierarchy of needs focuses on five main areas of human needs; physiological,
Maslow was a psychologist born in 1908 and is best known for creating Maslow’s hierarchy of needs. The basis of Maslow’s theory is all humans have needs and wants, some are basic while others are more advanced. The desire to satisfy those needs and wants is what motivates people. Maslow’s theory describes how human motivation moves individuals though 5 different stages, physiological, safety, social, esteem and self-actualization. When a need has been fulfilled the person will move on to the next stage of needs. The ultimate goal within the theory is to attain self-actualization. Maslow also believes all individuals are born with this desire for self-actualization and this desire is what moves individuals through the system. The hierarchy begins with a number of basic needs, such as food and shelter. Those basic needs must be met before an individual can
Abraham Maslow (1908-1970) was an American psychologist. He made contribution to psychology today, but one of his most important contributions to the world today is creating the hierarchy of needs. Maslow’s hierarchy of needs was first introduced in a 1943 paper called “A Theory of Human Motivation”, published in Psychological Review. Maslow’s hierarchy of needs is five levels of basic human needs or motivators. These motivators are normally displayed on as a pyramid starting with physiological at the bottom of the pyramid, and ending with self-actualization. There are five levels of needs, and the pyramid breaks those needs into three different categories: basic needs, psychological needs, and self-fulfillment needs (Riccoio). Not only is Maslow’s hierarchy of needs present in a child’s home, they are also essential motivators for a student success in the classroom.
Maslow posited a hierarchy of human needs based on two groups: deficiency needs and growth needs.
Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows-