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Marketing Strategies For A Marketing Budget

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1. 10 Marketing Strategies to Include in Your 2017 Budget
2. Planning Your 2017 Marketing Budget: Strategies to Consider

The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year 's budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the type of return you received from the different strategies that you deployed in the past as well as evaluate new technologies and strategies. Here are 10 strategies that you should consider before you finalize
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The visitor leaves without initiating the download. You can then create a strategic display ad that will appear on sites that the visitor goes to afterwards that are within Google 's network. Targeted display ads like this encourage people to visit your site again and execute an action that they did not perform earlier. It is also a great way to keep your name in front of them; visitors may return to your website numerous times before submitting a contact form or requesting a quote.
4. Marketing automation can provide outstanding results when used correctly. You can break down silos and have your email marketing, lead scoring, content management, SEO, analytics and CRM in one place to capture, nurture and close leads with less time and effort. If you lack the budget or confidence to go with an all-in-one solution such as HubSpot, look at ways to start small. For example, there are several affordable services for automating your email campaigns.
5. Speaking of email campaigns, email marketing is not going away anytime soon. In fact, B2B companies that ask visitors to register before they can gain access to downloads or special content are building substantial email lists. Newsletters, special offers and updates are easily shared at an economical cost. However, if you want your email campaigns to be effective, you need to learn how to craft emails that are extremely engaging.
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