Marketing Strategy Of A Company

1018 WordsMar 20, 20155 Pages
Companies cannot last without customers and Marketing strategies that aim to develop customer relationships (Ferrell & Hartline, 2012). Long time ago, many people didn’t think that having a Marketing Department in a company was very important or necessary. Actually, many companies start to realize that is very important and necessary have a Marketing Department inside the company for communicating to consumers what they are selling. Also, if someone wants to create a successful company has to have a Marketing Department inside of the company. For example, a strategy of Marketing is when people see some advertisement on the street or on television, or when they see promotions in magazines or newspapers. Marketing communicates the value of…show more content…
Therefore, the marketing strategy, the relationship between business and marketing, and the effectiveness of marketing in business positively influence businesses. Marketing Strategy Why is it very important to make a Marketing Strategy? “A strategy is a plan of action designed to achieve certain defined objectives” (Corey, 1978, p. 1). Actually, the importance and the necessity of a Marketing strategy are unquestionable. If the company doesn’t have a Marketing Strategy for a future project, this project probably won’t be successful because it won’t be organized, and if it is not organized, it can’t be well developed. As well, when the company makes a strategy, it has to evaluate a lot of points before it starts to make the product or the service that they want to sell. For example, what the customers are looking for, what the basic needs and motivations of these people are, and how much they can spend on this product or service. However, these strategies are not for a long period of time. It has to be something new, creative, and always changing because if it is always the same, it won’t be interesting and attractive every time the customers see it. “Marketing Strategy is interesting because it is never stagnant. The simple fact is that people change. A strategy that works today might not work tomorrow. Products that are popular today are forgotten next week” (Ferrell & Hartline, 2012,
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