Marketing Strategy Of Coca Cola

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Introduction: A Marketing Strategy comprises of many components which are associated with each other and incorporate a company 's publicising goals. Coca-Cola is a foremost example for successful marketing brand that is known and adored all over the world. The origin of a strong Marketing Strategy consists of a proper analysis, exploring all important factors which are required to achieve a desired target. I explore my knowledge of interest to know the effectiveness of the strategies used by a coca cola company to increase the sales and attract more customers for company benefits and customer satisfaction. The Coca Cola Company is the fastest growing corporation which has experienced dramatic growth, succeeding from nine glasses per day to nearly 4.5 billion cases on an annual basis. However, Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market. Coca-Cola has grown to one of the world 's biggest and most successful companies. Such a success could only be achieved by strong and outstanding Marketing strategies. This report provides information about Coca-Cola’s Marketing Strategy and analyzes its strength and how the company increase their productivity by using market segmentation plans. In addition to its leading global market-share, Coca-Cola also holds the title of having the most popular individual beverage in the world in Coca-Cola Classic, with an 18.6% market share. The coca cola company:

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