Marketing Strategy Of Vodafone

Decent Essays
Telecommunications: Company—Vodafone

Vodafone is a British multinational telecommunications company which operates its own networks in 26 countries and has partner networks in over 50 countries. Such a wide range of markets makes Vodafone apply different marketing strategies to satisfy customers’ needs and make profits from it. This chapter of the essay will focus on EU’s and Indian marketing strategies of Vodafone to prove the importance of having different marketing strategies in different markets.
The market in the EU is relatively mature compared with the Indian market. In a mature market of telecommunications the number of consumers of a mobile network is relatively steady. On Financial Times website, in Daniel Thomas’s (2014) article “Vodafone continues its evolution and widens European foothold”, he describes the marketing strategy of Vodafone in EU specifically. Now the main strategy in EU is about expending Vodafone’s business to other fields including the broadband and TV markets. In order to realize the business expending Vodafone began to purchase other companies like Ono of Spain, Cable & Wireless Worldwide in the UK and Kabel Deutschland in Germany which provide such service to customers. Also Building Vodafone’s own network in Italy, Spain and Portugal is another strategy used for business expending. Daniel Thomas (2014) mentioned Mr. Colao – CEO of Vodafone describes the strategy of Vodafone in EU’s market as “the next chapter”. Mr. Colao also pointed that
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