Marketing and Overall Communications Objectives

3. VISION: Cocoa delights will become a national retail brand within next five years that satisfies our customers with a range of unique, high quality dark chocolate, as well as providing exceptional customer service from our highly skilled and dedicated staff.

Written Budget - Trying to keep track of expenses and income in your head is nearly impossible. Without tracking spending and all forms of income, it can be too confusing. A proper budget should be made, and it is as easy as creating a simple spreadsheet.

The developed marketing goals and objectives will determine how the company runs its business. This marketing objective can:

10. Which of the following statements best describes the relationship between marketing and communications objectives?

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Marketing plan contains of marketing objectives and strategies for segmentation, target markets, positioning, and marketing mix (Kotler & Armstrong, 2010, p.78).

Executive summary is the main part of the business strategic plan which shows the present situation of the organization and where it would be in the upcoming and innovative business strategies for its success. If the organization needs financial support then executive summary offers the best prospect to clutch the attention of the investor.

A strategic marketing plan focuses on the goals, objectives, strategies and strategies related to the goals. Goals are comprehensive and it provides the general guidelines on how the marketing organization wants to achieve, such as an expanded market segment (Kotler et al, 2013). Objectives are tied up together with target goals and provide further specific, determinate results - for example, an increase in the market share of a specific geographical area for a particular product, with a certain amount

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).

Consumers promotion are based on any different kind of processes used to convince the consumers to purchase goods or services, usually these are based on promotion such as reduced prices, free samples, rebates, or even or other bonuses for a limited time to push demand for the particular product being promoted(Ogden & Ogden 2014). Consumer account for at least 20% of the value of the average shopping. Promotion are very popular because of demands of powerful retailers, because they help with brand management, the strength of the retailer emphasis is based on trade mostly consumer promotions (Planning promotions. 2011).

Setting sales or communication objectives for an IMC campaign is beneficial to practitioners for ensuring focus and coordination, guiding decision-making, and evaluation (Belch, Belch, Kerr & Powell, 2014, p.225 - 226).

The increase of social media and the development of mobile technology in the last decade has been significant, which has transformed the communication strategies and especially with sharing the experiences and how information should be marketed to the target audience.

Our mission is to provide salon inspired hair care products that have the quality of our higher end competitors at a lower price.

The situation analysis indicates the internal and external factors influencing Victoria’s Secret, which ultimately allows marketers to create the most suitable IMC strategy for the fragrance, ‘Eau So Sexy’ (Belch, Belch, Kerr & Powell, 2012).

Advertising is one of the most important elements that come under the umbrella of marketing management (Bass et al. 2005). It has the tendency to target the audience in an efficient manner. The main perspective of this assignment is related to media analysis, in which five different commercial advertisements are likely to select, and then analyse them completely from different angles (Gretzel et al. 2000). The researcher will collect the advertisement of the top notch companies in order to get its data with complete efficacy and ease. The assignment is divided into three main sections which are introduction, analysis & discussion and conclusion. All the pertinent headings will be discussed under the heading of Analysis &