As Marketing Manager at Gerlach Publishing, which exclusively publishes textbooks for Colorado public schools, you are responsible for researching and monitoring the company\'s macroenvironment and proposing necessary changes in marketing strategy. Key decisions you must make include: which changes in the macroenvironment are important to Gerlach's marketing efforts, what are the likely effects of those changes, and how Gerlach should respond to these changes.
Background
Gerlach produces science, social studies, math, and language arts textbooks for first through twelfth grade. In the past, the macroenvironment for your company has been fairly stable. However, information you've received from your research team shows that this is starting
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Evaluating the Macroenvironmentâ Long Term Changes
After reviewing the reports of long-term changes in the macroenvironment, you must pick one element that you think Gerlach should respond to first.
You chose
OPTION 2
Natural Environment
Natural Environment Changes
Now that you have selected the natural environment, you must predict what might be the effects of these changes on Gerlach's microenvironment. Choose the possibility you see as most likely.
You chose
OPTION 2
The suppliers might raise the costs of paper in the future.
Responding to Natural Environment Changes
You call a meeting with your marketing analysts to discuss the situation. You give them your prediction that paper costs will rise in the future, and ask for their recommendations as to how Gerlach should respond.
You chose
OPTION 1
Marketing Analyst One: We should position ourselves as an environmentally-friendly company by emphasizing our electronic products.
Natural Environment Changes: Results
You take your proposal to your supervisor. She is pleased. VP of Marketing: "I predict that if we followed your plan, in the year 2020 Gerlach would be doing well. We would have successfully positioned ourselves as an environmentally-friendly choice and so would have been able to keep costs down by using less paper. Keep this experience in mind as you look at the short-term changes to Gerlach's macroenvironment."
Additional
I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast
[Level 3] Identify the potential implications of the observed data on natural ecosystems and human society on a global, regional, and individual scale. When considering human society, you might include impacts on human needs, economy, energy, industry, agriculture, policy, etc. Be sure to identify some of the current and predicted impacts of a changing climate on your region. What steps can be taken to remediate this environmental issue? You will need to use reliable, scientific outside sources in order to answer this
Discuss how each of the five environmental forces will be affected by the new law, which you believe will be the most affected and why.
meaningful and accurate environmental information and dialogue based on scientific evidence about our products, activities and services at corporate, market and product brand level;
(a) How long do we have to reverse the current trends affecting the environment? 10 years
Round 2 = Part of the problem missing in the ecosystem is humans and if we no longer existed then it would be a reverse effect because I think we have the biggest impact on the ecosystem.
The team quickly shifted and reevaluated the goals of our project and began to design a wide array of other research possibilities. The Team decided upon using the OfficeMax Green Office catalog to put together a set of specific product recommendations that contain prevalent information such as SKU number, pricing, and why it’s a green conscious product. The recommendations are to be a core component of the educational phrase of the project. The list of recommendations are based on and an expansion of a simplified list of environmentally-preferred products offered in the Bear Buy purchasing system at UC Berkeley. The team selected products that were the most environmentally preferable by looking into their recycled content, waste generation, third party certifications, and other metrics. With small roadblock surpassed, the team is ready for the next phrase of the project and Spring
Kotler, P., & Keller, K. (2016). Marketing Managment, 15th Edition. Upper Saddle River: Pearson Education, Inc.
2. Based on this week’s required readings, what are the main causes of threats to the biosphere?
Does Brands Chevrolet, Cadillac, Buick and GMC or other brands have the most potential success?
|Marketing Audit |starting point since the primary purpose of your analysis is to produce a superior marketing |
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
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We want to do our part to make the world a happy healthy place for generations to come. That’s why we take measures to reduce any negative impact on the environment and local cultures. We are industry leaders for recycling, reduction and reuse of business consumables. Between our eco-friendly, LEED-certified corporate headquarters