Maslow 's Hierarchy Of Need

Abraham Maslow was an American philosopher who was born in the early 1990 's in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked to attain certain needs. When one need is fulfilled a person seeks to fulfill the next one, and so on. The earliest version of Maslow 's hierarchy of needs includes five motivational needs, often viewed as hierarchical levels inside a pyramid. The five stage representation can be separated into basic needs and growth needs. The deficiency or basic needs are said to motivate and stimulate individuals when they are unmet and not fully attained. Also, the desire to fulfill and accomplish such wants and needs will become stronger the longer the duration they are denied. Once these needs have been relatively satisfied, an individual may be capable of reaching the highest level of the pyramid called self-actualization. Maslow though that self actualization is a state that exists when an individual is acting in harmony with his or her full capabilities. In Cormac McCarthy 's novel, The Road, we will examine the character 's physical journey towards self-actualization on Maslow

When making a consumer decision-making there are several influences that can affect, motivation, attitude, lifestyles, learning, and perception. A person behavior is a key point since it shows the person within their cycle. As we change daily as family our cycle changes as well. In the US, we have different socials classes, and each of them shows different values, behavior, and way of seen life in

A character wants is something they can or can’t obtain, but can live without. A need is something that a character usually can or might not be able to live without.

The Maslow’s Hierarchy of Needs theory is a theory that attempts to summarize motivation. Maslow’s theory is a biopsychosocial theory of motivation. A biopsychosocial theory means that it accounts for the biological needs and the psychosocial needs of a person. (Carpenter & Huffman, 2013) Maslow’s Hierarchy of Needs Theory was first developed by Abraham Maslow in a 1943 paper. (Maslow, 1943)

The Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs, Safety needs, Love/Belonging needs, Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The willingness of consumers to purchase a product or service is the fundamental source of profit for any business. Understanding consumer behavior is the first step in making profitable pricing, advertising, product design and production decisions. In order to make marketing decisions, managers need to know how consumers choose the bundle of goods and services they actually purchase from all possible bundles that they could purchase. Managers should be aware of the consumer-choice process when estimating the demand for the firms’ products, forecasting future demand, and making advertising decisions.

Abraham Maslow (1908-1970) was an American psychologist. He made contribution to psychology today, but one of his most important contributions to the world today is creating the hierarchy of needs. Maslow’s hierarchy of needs was first introduced in a 1943 paper called “A Theory of Human Motivation”, published in Psychological Review. Maslow’s hierarchy of needs is five levels of basic human needs or motivators. These motivators are normally displayed on as a pyramid starting with physiological at the bottom of the pyramid, and ending with self-actualization. There are five levels of needs, and the pyramid breaks those needs into three different categories: basic needs, psychological needs, and self-fulfillment needs (Riccoio). Not only is Maslow’s hierarchy of needs present in a child’s home, they are also essential motivators for a student success in the classroom.

Consumers make several buying decisions each and every day (Armstrong and Kotler, 2012). There is a strong academic interest in why consumers make such decisions and their buying behaviour (Armstrong and Kotler, 2012; Solomon et al, 2013; Shiffman et al, 2012). Shiffman et al (2012) defines consumer behaviour as ‘the behaviour that consumers display in the searching for, purchasing, using, evaluating and disposing of products and services.’ It is argued that consumers are strongly influenced by several factors when making a purchase; such as cultural, social, personal and psychological characteristics these factors affect consumer behaviour as a whole (Armstrong and Kotler, 2012).

Consumer decision making is “the process of making purchase decisions based on cognitive and emotional influences such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase.” (Schiffman & Kanuk, 2007, p. G-3)

Consumer decision-making is needs-based. Consequently, the process of understanding consumers does not so much rest on identifying the behavioural patterns of a group and then choosing to pitch a product to them, but rather on identifying the specific need which is common to certain people and accordingly striving to satisfy that need (Brady, 2010).

Consumer Behavior can be described in many ways. How does one describe it and just what affect does it have potentially on a community? One can imagine the positive or adverse effects it may have personally or with consumers, however, marketers know that value is the key in order to reach consumers. Our textbook provided the following focus; it states; “This chapter focuses on precisely how the value a consumer obtains from a purchase or consumption act varies based on the context in which the act takes place. Situational influences are the team that captures these contextual effects…” (Babin/Harris, Page 227)

Professor John Maule from the University of Leeds describes new research into the way that consumers choose a product.

Abraham Maslow foster the Hierarchy of Needs model in 1940-50s USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslow 's ideas surrounding the Hierarchy of Needs toward the responsibility of employers to provide a workplace environment that encourages and ability of employees to carry out their own unique potential (self-actualization) are today more related than ever. Abraham Maslow 's book Motivation and Personality, establish in 1954 ,second edition released in 1970 ,introduced the Hierarchy of Needs, and Maslow extended his ideas in other work, notably his later book Toward A Psychology Of Being, a

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With