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McDonald's Innovative Project Failure: Case Study

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McDonald’s Innovative Project Failure: Case Study McDonald’s is the world’s largest food chain for supplying burgers and other fast food options, when it comes to quality they definitely don’t hesitate to spend money and come up with new techniques. For the similar purpose, like for the satisfaction of their customers and the increase sales rate they tried to start a new project in year 2001 called as “INNOVATE”. The basic theme was globalization. Bringing different branches on a single platform, connecting all the restaurants and managing it through a single forum. The idea wasn’t a bad one. The project was big enough to cover 120 countries and 30,000 branches using intranet, providing all the necessary information about a particular …show more content…

Risk Management is a factor to be calculated if a project has to start, in case of this “Innovate” they must have had calculated some risk factors but those were far too small after the project went to its initial phase. Factors affecting Innovate 1. Scope Management: The scope of the project was not well defined right from the very beginning. From the first step it was very unusual, like for 120 different countries, having different infrastructure and IT networks, getting a real time data network was clearly not the suitable choice. Plus priorities must have been defined well. So I would say that the first reason is that Scope Management was not proper. 2. Cost and Investment Issues: A total cost of $1billion was defined to be the project cost, but before project even took off it spent like $170 million. Innovate was designed to allow McDonald's management, at some point in the near future, to see just how many billions of burger patties, buns and chicken nuggets were being consumed at any or all stores at any time of the day. For instance, they could see if the restaurant at South Cooper Street in Arlington, Texas, was handling customer orders at its cash registers within the three-minute service goal, and even if drive-through service was faltering as a result. But the troubles were far too many then they expected to be. On one side was this project and on the other side was the decreasing sales with going into loss for

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