Mckinsey & Co : Mckinsey

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

Facebook is the largest gateway to social media communication, allowing you to stay in touch with friends, family, and public. Therefore, if Jackson had concerns about a customer, the human resources department would have been a better option. They specialize in employee relation issues, while keeping all information confidential. In our business, we take pride in our image, while building trustworthy relations with all customers. Jackson’s behavior on social media could potentially harm the relationship with this customer, present and future customers. When one shares information on

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

The Internet has transformed the ways Americans think and has eased individuals’ forms of communication through social media. Instagram, Facebook, and Twitter are all examples of the large and continuously growing trend worldwide. Currently, the vast majority of people in America with Internet access have some sort of online social media account. As a result, social media has also begun to have a drastic effect on corporate America, or the large corporations and businesses in the United States. Social media has had numerous effects on all positions throughout the corporate ladder, but more specifically executive positions which include: CEOs, CFOs, COOs, vice presidents and presidents. These positions in large corporations, such as Fortune

September 4, 2015, I had the opportunity to interview Brynne Tillman, CEO of Social Sales Link to discuss marketing as a field. Publicist Brynne, tells her clients to “think in the box” in her book: Social Sales Link, which has been a guide to sales teams and marketers alike. She also devotes time each week to publish a new social media blog. Something she has been doing every Sunday morning for the last 2 years. Graduating in 1990 with her bachelor’s degree in Hospitality Management lead to several sales positions. Brynne, at the forefront of the social media revolution, found a use in engaging customers in business. Using her sales experience she applied it to social media, becoming CEO of her own company, Social Sales Link. I was able to walk away with a better understanding about communications, importance of LinkedIn, expert opinions on social media, what every business owner should know, and innovation.

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

The following decade, McKinsey experienced slower growth due to competition from BCG as well as the overall economic and social environment in Europe and the US. This led the firm to realize the need for knowledge management, client impact, and developing multiple career paths for the firm's consultants to create growth in the future. As the company made these changes, it increased their capacity to support the strategic objective of changing McKinsey into a firm focused more on clientele services.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Social networking has never been more popular, with social tools accounting for 20 percent of all online activity, per ComScore (Laudon & Laudon, 2016, p. 65). Many of today’s employees are already well versed in the basics of public social networking using tools such as Facebook, Twitter, and Instagram (Laudon & Laudon, 2016, p. 65). Social media is the next wave of the digital transformation that started with the web (Holmes, 2015). Social media has already profoundly altered the way individuals communicate with one another and is changing how businesses communicate with customers. In fact, three-quarters of online adults in the U.S. now use social media sites (Holmes, 2015). Social media, like it or not,

McKinsey & Company is a privately owned management consulting firm that focuses on solving issues of concern to senior management in large corporations and organizations. Known among its employees simply as "The Firm" McKinsey & Company was founded in Chicago in 1926 by James O. ("Mac") McKinsey. McKinsey was a professor at the University of Chicago who pioneered budgeting as a management tool. Marshall Field's became a client in 1935, and soon convinced James McKinsey to leave the firm and become its CEO; however, he died unexpectedly in 1937.