Is Social Business Working Out?

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

involved in value creation within a firm will be more tightly connected to others. Customers

Why have each of the companies described in this case been successful in implementing internal social networks? Explain your answer.

In the earlier days the organizations are mainly planned according to the customer’s needs and about the adopting the new technologies for their development of their business. Then dint even think about the social media in that stage. When the social media was introduced

Some important factors in regards to social networking within organizations are; it increases communication, feedback, and interaction. The improvement of communication, for example, helps to align all employees with shared company goals and values. It also leads to increased

Business has always been a part of human culture, but overtime, doing business has become more and more competitive. Network is crucial to business world, as doing business has become more and more global, in order for business to stay competitive and have edge over their competitor business or any idea has to be global. Everyday there is someone who comes out with a new idea, but most ideas don’t make it up to the level where they become part of a human life and existence. In today’s world, social media has become a part of human life and business world. Doing business anywhere in the world has never been this easy, and staying in touch with your friends and family across the globe never felt this close. Social networks like Facebook, Twitter, LinkedIn, Pinterest and YouTube

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.

Many businesses are using social networking to see what consumers are saying about products and what will likely be purchased by people. Companies such as Pizza Hut, Papa John’s and Sears are using networking sites. Someone can become a fan of Papa John’s on Facebook.com or follow them on Twitter.com and receive discounts on pizza. Pizza Hut has a blog on Twitter for people to make comments and access codes for discounts; there is also a link for the Pizza Hut main site.

In the Business environment, Social networking plays a huge role throughout the world. When it comes to the business or enterprise, social networking allows employees to share ideas and collaborate more effectively than professional tools like email, facilitating well-informed as well as faster decision-making and also helps to improve productivity. Social networking sites where people interact freely, sharing and discussing information about each other and their personal life using conversations, images, videos and audio. These social media data in different forms such as blogs, forums and Chat box, social networks, Wikipedia, virtual world, tagging & news, digital storytelling and scrapbooking, and data, content, pictures and video sharing, podcast portals, and collective intelligence, social bookmarking, microblogging. There are lots popular social networking sites such as Facebook, LinkedIn, Twitter, YouTube.

Social network is hot. Social Networking is now the trend. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet—from giants like Starbucks and IBM to the local ice cream shop—are exploring social media marketing initiatives. A year ago, businesses were uncertain about social network. Now it 's here to stay and companies are rapidly adopting social network marketing. Much like email and websites first empowered businesses, social network is the next marketing wave.

Over the past few decades, social media has swiftly emerged into daily life. It has developed into such an important part of daily routines and tasks for many. The number of social media users worldwide grew almost 30 percent in 2010, going from 244 million to nearly 315 million users (Gupta 2011). In fact, 92 percent of consumers trust recommendations made by family, friends, and strangers posted on social media over any other form of advertisement (Lithium 2014). With the spontaneous, minimal cost, live form of communication and knowledge social media brings, businesses are continuously noticing social media’s presence in society. Social media offers mechanisms that allow customers to consume, produce, and redistribute content that strengthens the traditional customer-business relationship. By using social media, organizations are able to capture customer feedback, enhance market knowledge, strengthen customer relationships, and stay innovative (Du and Jiange 67). All of these advantages enable organizations to improve their overall business performance.

Organizations must create great resources with regular, up-to-date content and information, and preparing a website for social sharing by embedding social sharing buttons and suggesting that people accessing the content share with others. Organizations can engage the audience by posting exclusive content on different social media. They should make sure to spread posts out to increase visibility and avoid spamming customers. A content or campaign calendar should help an organization decide on the amount and frequency of posts. Lastly, organizations must listen carefully through social media by responding quickly to questions, comments and concerns, and always being polite and professional (Netmark).

Although this new concept of collaborating will be difficult to introduce to companies with a less receptive work force, with an incentive, an executive model and the efficient results obtained from the network will enhance that experience. Firms such as Red Robin, CSC and Den-Mat have all successfully used social networking in their companies to improve their performance. This platform allows businesses to cut expenses because it is affordable and it enhances communication, which can be done remotely. It also is responsible for increasing efficiency because teamwork is encouraged and it becomes easier to accomplish mutual goals. Social networks also allow executives to monitor the performance of each department within the company to ensure that they are working to their maximum potential. Having this insight allows executives to make decisions that will be favorable to the company.

Organization includes companies who deploy various internal social networks which reports that employees perform business in different ways to overcome the organizational inertia and that could be really difficult. The given social networking systems on enterprise level are also not at the core of how most of the companies have collaborated.