Media Plan For Radio And Outdoor

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

The first type of audience demographic that I would like to share with you and is also the most recent according to the U.S census Bureau is my audience ranges in age from 5 to 65 with the average age being between 35-44 years of age and the majority being white females in total by 50% or higher.

I would put Porsche Winter Equipment sale promotion advertisement on three different newspapers for a 12-week campaign so that to make more people watching Porsche advertisement every week. Then, 24,000 direct mails will be sent to the current Porsche owners. As drivers usually have a habit of listening to the radio, I plan to choose 14 rotators to play Porsche’s advertisement. Because the mid-high income people are the Porsche’s target users, who would have the habit of reading magazines, such as luxury car, real estate, tourism, the economist and business management, I decide to put Porsche’s advertisement on five different magazines. In addition, outdoor wallboard and online advertisement would be effective to attract more potential buyer. Therefore, the total advertisement fee is $379,940; and I think this marketing plan and strategy is acceptable and reasonable.

Response forms:the production will be appropriated in the store by food services. The diet will be grilled on site, rejecting for some of the cooked goods. A fulfil will attend them and consign clients water. The assistant will prospect what consumer would like to make fresh their body, it will be confined up the booking by the server. The waiter or waitress will deliver the soft-drinks or water and bring the ordered if the client is standing by.

The last first form of advertisement will be using the College Kiosks and News Racks. This outdoor advertisement on the college campus is a way to reach people all year long in the high-traffic areas of the College Campus.

Media is stuck in a loop and to diversify it needs to try something new. The end goal of most media, regardless of the form, is to produce revenue. Therefore methods that have proven to work in the past will be repeated until shown to be unsuccessful. A recent article in Feminist Magazine discussed an annual report released by the Women’s Media Center on gender bias in major US media creation. The report discussed some reasons as to why media creation is still geared towards males. The main cause dealt with how marketers utilize media to target the group of people that have the most disposable income, white males 18 – 49 (Mandanas, 2014). This mentality was been the status quo for years and does not take in consideration other groups or combined marketing

Media strategy: EWYA Company using media for advertising such as TV, radio, woman’s magazines and health magazines. EWYA Company also using some of social website for examples Face book and twitter could also highly effective. Point of sale display in a major super market or chemist chain should also be considered.

The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale

In 2007 Air France operated in the fiercely competitive business of international and domestic airline travel services. Catering to both business and leisure travelers, Air France turned to Internet marketing campaigns and search engine optimization to reach large customer segments in multiple countries including the United States. To be successful, Air France had to understand how to maximize the net revenue and the ROA of its Internet marketing campaigns by evaluating alternative strategies. The airlines hired Media Contacts to help it achieve this goal.

Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers. Its focus on advertising and public relations is directly related to its large size and it’s nationwide reach. Also, advertising and public relations are the

target market. Their age is usually greater than 45, and they are married couples that own a

Media announcements: this type of advertisement is the most popular and effective form of advertisement

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

A reality media plan for our event would be posters. Posters are a cost effective way of promotion for our group, this form communicates to high school students effectively since colors and pictures attract our eyes. Posters have the ability to stick in viewers' minds and can be a great tool for us to use to increase awareness about our event. Poster will have the main information bright and make sure that any student walking by can see the important words from our poster that will attract more people at our event. We will make sure that the posters are located in the busy parts of the school like the drop off area, library, in front of the office, student service etc. The drop off area is an effective area for a poster since that is the

•BillboardThis is also another way to draw people's attention, but it might not be be as effective because the message might not reach the target customers.