Media Plan For Radio And Outdoor

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Media Plan Media Objectives Use media that targets 18 to 34 years olds with special emphasis on college students and young professionals with an income of $14,000 and higher. Use media that reaches that targets Southern California region with emphasis on Inland Empire. Use media that support the creative strategy and puts emphasis on spirituality, faith and values. Use flight advertising approach for Radio and Outdoor and continuity approach for the online marketing activities. Media mix and tactics Radio: kCAL Radio is a flexible vehicle to reach the market and draw attention to our client. Also, the geographically selectiveness nature of radio will help Wordnet to maintain its image within the local community.In addtion, the cost of prducing an ad for radio is relativly low. kCAL is a local radio station that reaches 63,000 people in the Inland Empire area. Moreover, the ad will run on weekdays only 7 30-seconds spots a day distributed over all dayparts and the ad will run for 3 months starting December 20th, 2015 with a total of 60 ads. Billboard Outdoor advertisements are easily noticed by people commuting to their jobs, schools or homes. Also, outdoor advertisements is location specific meaning that you can place your billboards wherever it make the most impact on your customers. Placing an outdoor bulletin and digital billboards will help Wordnet to promote iGod Mobile Application and the billboard will also include Wordent’s phone

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