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Secondary research methods include analyzing and gathering existing literature on the researchers topic. Secondary research methods can be challenging because the existing literature might not address the researchers questions directly and it might not be current or valid. An advantage to secondary research methods is that it is quick and low cost. The data needed to analyze has already been collected and ready to use. Secondary research methods also might only work for specific topics where the data is cannot be collected ie. Government data.

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Primary data is data which your business or you find and gather data to analyse. By you or the business finding the data this makes it primary because the data belongs to you making it original. The different ways to gather data is surveys and interviews by collecting data like this makes it original and reliable.

There are a number of methods of collecting data, some of them are – questionnaire, surveys, checklists, interviews, observations, focus group etc (Cordray, 1986; Einhorn and Hogarth, 1986).

Although, there are some disadvantages about using secondary data. For example, if the expert collecting the information had other purposes in mind or if the data is interpreted in a different way could affect the validity of the research analysis. Also, the person or people collecting this data may only capture the information needed to prove their point or even manipulate the statistics. Nonetheless, a secondary data analysis is a suitable option because of the reasons previously mentioned, albeit probable disadvantages exist.

Thirdly the Business would need to collect Secondary and primary Data is data. Primary Data is a Data that is gathered by the researcher himself/herself. Secondary Data is data that is collected by someone else for another purpose.

Data is one of the most vital things to statistics and research information. While there are two types of data that a person might find during the research process; they are primary data and secondary data. Data can come from different sources during the research process. Primary data is any information received on a firsthand basis. An example of this would be if a researcher did an interview on a test subject the information received from the subject is primary data. Primary data is also data received while completing experiments and testing. Primary data is a better type of data to use in statistics because the researcher knows that data is more accurate. Secondary data is any type of data that a researcher gets from another source than themselves. The researcher does not know how the data was originally analysis so secondary data might not be as accurate and complete as primary data is. When using statistics to come to a conclusion about the research completed, it is best to use primary data instead of secondary data.

Primary data- this data does not exist, it requires the researcher to communicating with people or making observation about people and situation in order to generate the data. Although it is much harder and time consuming compare to secondary data, it is the most valuable resource for the company since it targets the specific problem that the company has.

One of the biggest problems with secondary data is the fact that the information being citied is an interpretation of the original data. The best way to avoid a misinterpretation of the data is to look for the original or primary source that is referenced in the secondary source and directly quote or use the data from that. This will eliminate the chance of having misinterpreted data put into an important project and it will lend you an additional source. Researchers should evaluate and select information sources based on the 5 factors.

Sociologists engage in secondary data by reanalyzing data that was collected by others. The secondary analysis is obtain by many types of data such as; census, historical records, and old transcripts from interviews and focus groups. Today, thousands of secondary data can be obtain by the availability of the internet and websites that can show the statistical software for looking at them in different ways.

Thorndike, (1997) defines primary data as data that is collected directly from the source or respondents. The following primary data

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

It is a government organisation that provides secondary data, which is information that somebody else has already collected. Secondary data can provide a starting point for market research and save time and money in developing the marketing strategy.

Secondary data is already present for the public domain. The fact that everything that is already available can be termed into secondary data and that it doesn’t have to be published makes it differentiate in more types of secondary data which are recognized by:

I have used both primary and secondary data in this report. The data were collected by different ways: