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Are Indian Consumer Ready For Family Pack Size Product

Authored By Guided By
Clifton Pereira Dr.Hanif Kanjer
Reuban Rebello


In today’s consumer world the concept of family pack size product is growing day by day .The consumer want a product in such a manner that can save their money or which is cost effective .The family pack is the product which can save the money of the customer. Most of the consumer prefer a pack product rather than regular product. …show more content…

It is opposed to pure research which is not problem-oriented but for the increase in knowledge which may or may not be used in future.
a. Primary Data: Primary data has been collected using questionnaire and interviews.
b. Secondary data: Secondary data has been obtained from the internet.
In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it.

There are many methods of collecting primary data and the main methods that have been used in this research include: * questionnaires * interview
Secondary data is data collected by someone other than the user. Common sources of secondary data for social science include censuses, surveys, organizational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. In addition to that, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately

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