Mergers and Acquisitions: The Real Hisory of How Twitter was Created

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

Communicating graphical messages among humans has had many forms over the centuries, from cave painting, clay tables, art, manuscripts, books and newspapers to name a few. Now in the information age humans have continued to evolve to convey messages using the internet via blogging, social networks and internet articles. From tweets, Facebook post, and emoji’s, humans continue to develop and adopt shorter ways to communicate and express their thoughts with each other. Consequently, now in the 21st century social platforms are also changing the landscape of journalism, challenging news outlets to transform their ways and making news reports available quickly. Journalist are held to a higher standard and are expected to diligence when reporting the news, they are expected to deliver reliable, responsible journalism, but in this ever changing fast pace world is Twitter the best mechanism for responsible journalist, especially when they only have 140 characters to inform the reader with the latest news?

Twitter one of the most popular social networking sites. Both personal and corporate users enjoy twittering to engage in information-sharing. It has social as well as commercial utility. However, as is also the case with Facebook, Twitter is still striving to make its business model profitable as well as generate user traffic. Advertisers and marketers are interested in Twitter's ability to provide data about potential customers as well as its ability to expose users to advertising. However, there have been a number of concerns regarding the monetization of Twitter. Twitter's potential for 'data-mining' is alarming to many users. "By virtue of having a large number of users, Twitter also possessed such a database of personal information, as well as a large archive of personal messages" (Privacy issues and monetizing Twitter, 2011, Richard Ivey School of Business: 6).

Social media has become a very valuable marketing tool. Companies have figured out that paying a celebrity to advertise their product is smart and more affordable advertising tactic. Today's athletes have figured out a way to not only cash in by signing lucrative endorsement deals, but they are also making big money by endorsing products on social media. A company by the name of Opendorse specializes in monetizing social media campaigns for athletes. The company ranked the the top five athletes who are getting paid the most to endorse products on Twitter. Each dollar figure is based on how much the athlete receives for posting one tweet online. In order to put this into perspective, a single television advertisement costs about

In Twitter, 24 Hour Fitness is direct in asking its followers to interact with its posts. This post is successful because it asks followers to do a specific thing, and asks them to agree or disagree with a positive message which, of course, pushes people to align themselves with the positive message. 24 Hour Fitness promotes the same material on Twitter and Facebook, just with a different introduction. This ensures they widen the net for their content, catching people who might  be on Facebook but aren’t on Twitter, or vice versa. Twitter has helped 24 Hour Fitness communicate the brand ethos and personality.

Neal Smith’s Company (NSC) is a nationwide sports, entertainment marketing, and talent representation. Neal Smith of NSC is pleased to submit a proposal to the senior leadership of NSC for the need to create and implement a social media policy for employees. This proposal describes the services, terms, goals, and schedule.

Our case study titled, The AT&T and McCaw merger negotiation, provides us with an opportunity to negotiate the terms of the merger between McCaw cellular and AT&T. McCaw was the largest competitor in the rapidly growing cellular telephone communications industry. AT&T was the dominant competitor in long-distance telephone communications in the United States, and one of the largest corporations. Prior to the negotiations, it had no position in cellular communications.

AT&T is a telecommunications company who owns DirecTV, a satellite TV and Internet provider; they compete with Verizon, Sprint, and T-Mobile for phone service, and suddenlink, Dish, Comcast, and Netflix for television. Time Warner is a media company who owns several television networks and film studios, and they compete with NBC, Wald Disney, and Twenty-First Century Fox. For the companies, they would want to describe their respective industries more broadly; this would allow them to appear as smaller parts of their industries. For the government regulators and the FCC, they would want to describe the companies' industries more narrowly. The regulators want the merger to be in the public's interest. Around the time of the merger, AT&T's stock,

This case gives comprehensive coverage of a firm’s decision to start an initial public offering but also to go through the process of going public. TRX is a company managing travel-and-data processing activities for its clients. Its target market has significant transaction volume in travel agencies, travel suppliers, large corporation and credit-card issuer. Regarding its service offerings, it focuses on transaction processing, data integration and customer care. Its fortune tied to the overall health of travel industry. TRX generates a lot of revenue but less profit. Trip Davis, Chief Executive Officer of TRX, Inc. decided it was time to raise capital in order to fund the growth of the company. His main focus was to accomplish a strategic recapitalization of TRX. This case gives a brief history about several events from the company’s incorporation in 1999 through the completion of an IPO in September 2005. The main goal is to raise capital but there is also a consideration of another reason for going public. In November 1999, they tried to go public but the IPO was never finalized. After the failed IPO, Trip Davis and TRX president decided to focus on strategic investors in order to raise $20 million convertible into equity at $11 per share. In 2004, he believed that Sabre, Inc. one of the largest strategic investors was not working for the best interest of the company. He took into consideration three possible capital raising options: IPO, private placement of equity, or

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

American Airlines Group Inc. (AA) is the largest airline in the world. They seek to be an effectiveness organization that have better customer service, effective staff, and successful. In the following, the five stages of Organization Development process will use to implement the organizational development change process for the new “American Airlines Group Inc.”: