Introduction
The purpose of this paper is to answer the following questions posed in module three case study assignment: “Can Michael Dell be successful in turning around Dell Computers? What are some of the main initiatives (related to Organizing) that Dell has implemented in order to turn Dell Computers around?”. To answer these questions we must determine what organizational design is and what Michael Dell has done to his company with regards to Organization Design.
Organization Design
What is Organization Design? It is “is a formal, guided process for integrating the people, information and technology of an organization. It is used to match the form of the organization as closely as possible to the purpose(s) the organization
…show more content…
Conclusion
So in conclusion while it is a “wait and see” time for Dell, its founder, Michael Dell is “convinced he can prove the skeptics wrong. He understands that only a handful of former chiefs have returned to lead their companies to brighter futures.” (Edwards, 2009).
And in Michael Dell’s own words about the future: “The epicenter of the company has really shifted to these other areas and away from the PC,” Dell said. “If fiscal year ‘11 was about getting operationally fit, then fiscal year ‘12 will be about leveraging this strength.” (Ricadela, 2011).
References
Edwards, Cliff (October, 15, 2009). Bloomberg Business Week, Title of article: Dell’s Extreme Makeover”. Retrieved May 21, 2011 at: http://www.businessweek.com/magazine/content/09_43/b4152036025436.htm
McNamara, Carter (November 19, 1996) Free Management Library, title of article: “Guidelines for Organizational Design”. Retrieved May 21, 2011 at: http://managementhelp.org/org_thry/design.htm.
Ricadela, Aaron (February 16, 2011). Bloomberg Business Week, title of article: “Dell Jumps After Company Gains in Data-Center Market”. Retrieved May 21, 2011 at:
The design of an organization is a “formal, guided process for integrating the people, information, and technology of an organization” (Glickman et al., 2007). A good organizational design increases the likelihood that an organization will succeed; that its’ values will be realized and its mission will be attained. An organization begins with a strategy or a purpose, is followed by its philosophy or values, then identifies the mission and finally evaluates the environment and its’ strengths, weaknesses, opportunities, and threats to the organization (Kelly & Crawford, 2008).
Organizational design is defined as a functional, divisional, and matrix structure in an organization. For Boeing, a Metrix structure is used for stronger horizontal alignment for the organization, starting with the CEO, the matrix structure of Boeing flows downward to nine department heads who are senior vice presidents, these departments are listed as follow:
Present CEO and chairman of the board Michael Dell founded Dell in 1984, as a leading technology provider that designs, develops, manufactures, and supports PCs, software and peripherals, storage and servers, and associated services. With operations in four geographic areas and additional business centers and manufacturing sites in more than 20 locations around the world, Dell is able to reach more than 24,000 retail locations worldwide. Dell’s ability to process in-depth customer knowledge and the tailoring of solutions to the specific customer, through a direct customer sales model, catapulted the company in 2008 to the top PC provider in the United States and second worldwide in terms of sales.
Organisation Design Ensures that the organisation is appropriately designed to deliver organisation objectives in the short term and long term and that structural change is effectively managed.
Here, a long haul vital arrangement and rebuilding arrangements are outlined and executed to explain the issues of a wiped out organization.Dell is making moves to turnaround its business and recuperating from misfortunes and decrease in its overall revenues.
Philosophers have identified three key perspectives to organization: rational, natural, and open systems. Each of these perspectives include key development for organizational design. They each also exemplify developments of the science of organization. Modern organizational theory can be described as a combination of these three main perspectives (Scott, 2003). This presentation will compare the rational and natural approach with suggestions of restricting to the natural perspective for our current organization.
Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.
The company's evolution was achieved by taking away share from business frontrunners and “co-modifying” the product. Rather than being the market leader in other consumer electronic products (such as HDTV, digital cameras, etc.) when the prices for new products are high and consumers are doing research prior to the purchase Dell's home might be to jump into the market as consumer electronic products begin to changeover into merchandises. The company can be prepared to capture the second wave or level of consumers who have not taken on new technologies and products until the prices lower and technology becomes accepted.
Now with the success in its hands Dell wants to take a larger bite in server and storage market. Also it wants to explore
The organization design simply refers to the strategies that go into aligning the organizational structure with the objectives and mission of the company in question, in this case the Dunkin Donuts (DunkinDonuts.com, 2014). At the heart of the Dunkin Donuts organization design will be the element of proper communications among the different departments. The
N. Anand and Richard L. Daft (2007) What is the Right Organization Design?. Elsevier Inc.
Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion
Organization design is a formal, guided process for integrating the people, information and technology of an organization. It is used to match the form of the organization as closely as possible to the purpose of the organization. This design process seeks to improve and facilitate the efforts of members within the organization. With respect to FMC Corporation’s Green River, Wyoming facility, under the guidance of this entity’s site manager, Kenneth Dailey, the design should be approached as an internal changes within the organization with the entity’s members working together to define the needs of the organization then create systems to meet those needs most effectively.
COMPLICATION: With Dell’s old core business in rapid free fall and competition eating away at its margins, Dell shares have plummeted from their all-time highs. As a result any
Dell Inc. is an American exclusive multinational PC innovation organization situated in Round Rock, Texas, United States, that creates, offers, repairs, and backings PCs and related items and administrations. Eponymously named after its originator, Michael Dell, the organization is one of the biggest mechanical companies on the planet, utilizing more than 103,300 individuals around the world. Dell offers (PCs), servers, information stockpiling gadgets, system switches, programming, PC peripherals, HDTVs cameras printers MP3 players and hardware worked by different makers. The organization is understood for its advancements in store network administration and electronic trade, especially its immediate deals model and its work to-request design to request way to deal with assembling—conveying singular PCs arranged to client details. Dell was an immaculate equipment seller for quite a bit of its presence, however with the obtaining in 2009 of Perot Systems, Dell entered the business sector for IT administrations. The organization has subsequent to made extra acquisitions away and organizing frameworks, with the point of extending their portfolio from offering PCs just to conveying complete answers for big business clients.