Bachelor of Business Prescribed Textbooks - Trimester 1 2013
Unit Code ACC101 ADV101 COM104 ECO101 HOS101 IND101 MGT101 MGT102 MGT103 MKT101 MKT102 MKT103 PRN101 TOU101 ACC201 Fundamentals Of Management Accounting and Business Finance Understanding Advertising Sound, Vision and News Economics In A Business Environment Introduction To Accommodation Management Industry Practices Management Principles and Practices Introduction To Hospitality, Tourism and Events Service Industry Theory Understanding Marketing Introduction To Consumer Behaviour Marketing Communications Understanding Public Relations Tourism Theory and Practice Introduction To Applied Finance Textbook Accounting Business Reporting for Decision Making Advertising: Principles …show more content…
Alysen, B. 2012, The electronic reporter: broadcast journalism in Australia , 3rd ed, UNSW Press, Sydney. Ahern, S. 2011, Making radio, 3rd ed, Allen and Unwin, Sydney. Alysen, B. 2006, The electronic reporter: broadcast journalism in Australia , UNSW Press, Sydney. McKay, J. 2006, The magazines handbook , Routledge, London. O'Toole, W. n.d., EPMS (event project management systems) (CDROM) , Epms.net, Australia. Allen, J., O'Toole, W., Harris, R. & McDonnell, I. 2011, Festival and special event management , 5th ed, John Wiley & Sons Ltd, Milton, QLD. Kaufman, J.C. & Sternberg, R.J. 2010, The cambridge handbook of creativity , 1st ed, Cambridge University Press, Cambridge, Great Britain. Hamel, G. 2002, Leading the Revolution: How to thrive in turbulent times by making Innovation a way of life , 2nd revised ed, Harvard Business School Press, Boston, US.
COM202 COM204 EVT201
EVT202 Creative Thinking and Innovation
HOS201 HOS203 HOS205 IND201 LAW201 MGT201
Asset Management Resort and Spa Management Gastronomy Industry Engagement Industry Engagement Introduction To Business Law Human Resource Management
Developing Hospitality Properties and Facilities The Business of Resort Management Tourism and Gastronomy Reframing Organizations: Artistry, Choice, and Leadership A Manager's Guide to Self Development Business Law Human Resource Management for the Hospitality and Tourism Industries Project Management: A Systems Approach
In relation to hospitality and catering, the non-commercial or “public” sector exists in the form of hospitals and institutes of education. Organisations in the commercial sector are privately owned and exist solely to find a niche to exploit to make money. While money-making is still a factor in the private sector, it is not the main goal. With the primary goal, demographic and expectations of the target audience, along with location and budget, all taken into account, different areas of the hospitality and catering industry begin to differ widely.
The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. Hospitality covers all careers that can come underneath the lodging, restaurants, event planning, theme parks, transportation, and tourism. However, this paper will go in depth explaining the role of general management, growth of employment, and human
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing
Bonnie Green, Chief Estimator, agreed that in a normal year only slight delays might develop due to a shortage of labor. However, she pointed out that for such a large project, the company would have to use unionized employees and that the construction industry labor agreements with New York City were to expire on October 30, 2004. Past experience and current construction activity in the surrounding area indicated that any union tradesman would support a strike against the city. Since this is a public project, she estimates that there is a 50% chance that they would strike this project to gain the attention of the national media.
The arguments I choose to assess for truth and validity will be three statements taken from the Application's list 12.2 (a -y) at the end of Ch. 12, “The Art of Thinking” publication. I will start with the statement (j) the premise that "power must be evil because it can corrupt people." Checking the argument for any hidden premises and ensuring it is stated fully and in a clear concise way is the first step. This argument seems to pass the first hurdle, however after checking for errors affecting truth, the argument has flaws. Beginning with, the part of the argument that says power corrupts people is not true
Mississippi State University (MSU) is located in the heart of Starkville, Mississippi. It was originally founded as an agricultural and mechanical college, which is still a strong aspect of the campus. MSU is made up of eight colleges that houses over 80 majors. MSU takes assessment very serious, which is why the school has several offices just for administrating and evaluating assessment.
As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business
The great revolt of Jerusalem and the siege of Masada has had a significant impact on many people of different nations for centuries. In 63 B.C.E, the Great Revolt begun when Rome occupied Israel. Life under the Roman rule was harsh. Various factors influenced The Great Revolt. Three main elements in particular played a huge role in influencing the revolt. These were taxes, the
As part of my Higher National Certificate in working with communities I am required to carry out a practical assignment in the form of a graded unit. This includes my current knowledge and experience gained from units completed throughout the course. The following information will provide the evidence of achieving this.
Globally the tourism and hospitality industry is undergoing and evolving the radical changes. From the past experiences are now advancing at greater pace through faster development of skills and knowledge developed to create and adapt innovation in several ways. Therefore, it is important to have greater understanding of current issues and knowledge in order to cope with future challenges effectively.
This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human
The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf