Mkt 421 Final Exam

1665 Words Nov 1st, 2013 7 Pages
MKT 421 Final Exam
UoP
September 2013

*There are different variations of this quiz. This one I'm providing is the one that I had to take*

1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?
A. Promotion
B. Place
C. Price
D. Product

The answer is D

2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
A. Marketing
B. Production
C. A command economy.
D. Making goods or
…show more content…
Mass marketing
D. Diversification

The answer is B

7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research

The answer is B

8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered

The answer is B

9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line

The answer is D

10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant

The answer is B

11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he…

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