Mkt 421 Final Exam

1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?

4. Focus has to be put completely on it as the promotions and advertising would take a lot of efforts.

Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

It is generally assumed that all Romanians are liars and thieves. This is a stereotype. Yes, most of them are poor and some of them have no choice but to take things and lie. This is how some of them survive. Especially the Roma (gypsies). Most people assume the gypsies and the Romanians are one and the same when they are not. The Roma have the Romany language somewhat mixed with their home country, the ones who live in Romania mix Romanian with the Romany language. The Romanian language is a mix of Latin which dates back to the Roman times, Turkish, Greek, and Slavic languages. It also has some words that are derivative of German

Since the start of May I have began working full time as an Account Representative for UberEATS in Toronto. At Uber I manage contract negotiations aimed at establishing the foundation of a strong working relationship with our restaurant partners, including sustainable economics for both parties. Currently I am working on expansion markets within Canada including London and Calgary and have been able to consistently exceed monthly sales goals. An exciting new opportunity has come up enabling me to transition into a new role as a product developer and expansion specialist for UberHealth, a business subsidiary under the Uber Technologies umbrella that focuses on, on-demand vaccine delivery and patient transport. Concurrently, I am wrapping up

I spoke to the leaders in Main on Friday regarding how many positions they needed filled and how long they've been waiting for replacements.

I selected the Louisville Cardinals’ to discus this week for my week two assignment. This was Louisville’s fourth conference change since 1996.Louisville join the Conference U.S.A that year and was not welcome by its other conference colleagues, because the men’s basketball team was on probation by the NCAA. The Louisville program was also apart of a 60 minutes investigation, their home football games were being played in a minor league baseball stadium and their school has some serious Title IX issues according to Murphy, B (2014, July 1). Despite all of the surrounding issues Louisville went on to become successful on the field and basketball courts, they join the Big East conference and made their brand very attractive.

The start of Quarter 4, our team has several items on our list regarding ways to improve our current two brands, Gemtop Pro and Gemtop Office. In addition to improving our two current brands, we will also design a new brand with the intention of attracting the Innovator market segment.

However, as much as the interview section is familiar to me, editing the interview to be released on the newspaper according to the newspaper's terms as well as the editor's instructions were not simple. No one can share neither a headline on their website nor can publish a story on the local newspaper without the editor's confirmation. During the process of editing the story, Yasemin who is the editor of the London Turkish Gazette gave me tips on how to approach writing the story, what type of key terms and structure to include. In my opinion, Yasemin's advice were incredibly useful and I had to see how challenging her role is when she is paying attention to details, grammar, accurateness of the stories, and having a counterbalanced story at the paper. According to Yasemin: " Any mistakes at the paper will potentially put the success of the Gazette and Hey Print into trouble, and the consequences

1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly.

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

2. Likewise, I would think that by conducting a survey of the former employees that were employed by CCUA and

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

A small group of people, considered to be representative of the target segment, invited to openly discuss products or issues at their leisure time in a relaxed environment. (Market Intelligence) This method is useful in providing a qualitative data. It is inexpensive to conduct, it